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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,452 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

SA

Feb 27, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

UI

Jun 13, 2020

This was definitely a thorough and well-tailored course with engaging examples and industry commentary. As a introduction or refresher to marketing communications, I would highly recommend this.

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251 - 275 of 534 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Mounir S

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Dec 6, 2020

I enjoyed and am very proud to had have this course

By Myriam B

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Jan 9, 2020

very complete, love the examples and the interviews

By Poonam B

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Jan 30, 2022

very informative and inclusive material and videos

By Shreyam S

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Aug 28, 2020

Mrs Eda Sayin was a worth it teacher to learn from

By Rishi S

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Sep 23, 2016

Great Course for IMC insights....i simply loved it

By Prince E M

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Aug 19, 2020

It was a thrilling experience and I learned a lot

By Paula M

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Feb 9, 2020

Really helpful for me, and really well explained.

By Ivan Z

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Dec 30, 2018

Great course with detailed and high-value content

By Ejirika P

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Jun 19, 2016

Insightful on the various concepts of advertising

By pgd20212870 N K

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Dec 21, 2021

Excellent experience to first time my Course ERA

By Alvin B

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Nov 25, 2020

Love this course it's very useful in my business

By Agustina L C Y

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Sep 12, 2020

The best course I've ever had, thank you so much

By Satyaki N

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May 12, 2020

One of the best online courses I have done ever.

By Luznery d C V M

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Jun 7, 2016

I liked the course as we go in every week. Join!

By Jasmine Y

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Sep 21, 2020

The course was informative and well structured.

By Raunak S

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Sep 24, 2019

Amazing course, highly recommended to everyone.

By Jani T

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Mar 25, 2019

perfect !!! it was very nice experience for me.

By Raul L

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Dec 29, 2016

I Enjoyed the course, it was very enlightening.

By Sayeed P Z

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Sep 18, 2016

Best course for beginners in Marketing field :)

By Mavis M A

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Nov 12, 2020

Course was very interactive and understandable

By �SHASHI S

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Jun 27, 2020

Very helpful and interesting course

Thank you

By Nathaniel S

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Mar 24, 2020

This course gave me the fundamentals I need.

By Yashwin N K

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Sep 15, 2024

Outstanding explanation along with examples

By Jayasooriyage D B J

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Oct 5, 2021

Thank you for the knowledge that I have get

By Dr. S A

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Jun 1, 2021

It was a great course, with many examples.