I honestly was expecting a lot more from the course. The instructor was not articulate in many of the areas. There were many topics on which practical examples could have been given to make the subject matter easier to digest. There should have been detailed write ups on the topics to supplement the videos. In a lot of the videos, It was almost as if the instructor was reading from a PPT. Being an instructor myself, I found this course well below par. Hoping the other courses in this series is better.

This course was a bit one dimensional, very theoretical and sometimes the instructor rushes through topics. Had to pause and rewind the videos several times to follow and take notes. On the flip side, some of the more lively videos, such as when we follow the lady buying computer/milk/clothes seemed somewhat irrelevant…? Also, the readings for this course is limited and very old (20-30 years old articles). Would have appreciated more up-to-date material and a more interactive course.

Covers important information but communicates it very poorly. The speaker frequently stumbles over words saying something wrong and then correcting it with very hard to understand sentence structure. There are major typos in graded quizs. The Information covered isnt broken down and covered clearly enough. All we get are wordy transcriptions of videos. The most useful content are the external articles the course links to.

Content need to be revised, and video need to be taken again. Instructure can take his time in wording as he sometimes seem to speak fast. Also, certain videos show the text 'casual' whiles instructor is pronouncing 'causal', similar errors were observed. Also, there are no secondary data types to be called ordinal , nominal... etc. It is just data types. Otherwise, then what will be the primary data types then?

There is fewer reading materials. as a person who have academic background on statistics, the reading materials and additional sources provided for research or tasks is very limited. besides, The part which professor explains is more likely to be only definitions of certain terminology. Learning is not comfortable and I've doubt that the rest of course really can be helpful to gain new knowledge.

This course gives an overview of many concepts but they are skimmed over without much detail or any useful examples. I was introduced to many terms related to consumer behavior and market research but I don't feel that I could successfully apply anything from this course as it was mostly just definitions of the terms with no other information.

What had the professor taught sometimes contradicts with the information provided in the slide and this leads to confusion among students, of which I think the videos published should go for double checking before it is being published. Also, the quiz done at the end does not provide us with the correct answers when we got it done wrongly.

There is a lot of information that is covered at a high level. Instructor's English was average, meaning that there was a lot of sentences that did not add any value to the course content.

The course could be scripted, to ensure that more meaningful information is provided for each video.

External reading wasn't very helpful for course

Course content is good but please change the instructor. Terrible delivery. Just regurgitates text book information without explaining the concepts on a human level. Doesn't have clear idea about what he's talking about. And please fix the quiz questions, riddled with false answers and spelling mistakes

The professor does not pronounce the words correctly. His English grammar is bad. The terms used are too difficult to understand and way of teaching is too complicated. The PPTs are full of errors and too direct, there is no continuity. I hardly learnt anything from this video.

Material is elementary. Provides vocabulary and a theoretical framework to marketing concepts and consumer behavior - the "what" - but gives few practical examples or exercises that will help you translate into day-to-day marketing activities.

Course is too much oriented towards research papers and lacks any practical aspect. There should be some exercise which can actually help the learner to learn practical usage of the learnings and can apply in a real/hypothetical situation.

This course needs alot more examples, especially where the statistical tools come into play. It would better to separate consumer behaviour and market research, as different courses. Basically, too much theory and too little practice.

This has very little to do with market research sadly. The content taught was shallow and sometimes vague. the course felt unstructured too and ended pretty abruptly with a video on data science which was way too short for the topic.

The concepts/topics covered were interesting but the professor is not very engaging. The content and the visuals are dull - can be made more informative!

Should include questions from reading material as well in the graded exams.

the course is uncomplete in topics, the teacher says he will have a clip about certain things that are never teached during the 4 weeks. The ideas are all mixed up and rarely give a direct definition or concept about things

The pace of teaching was sometimes slow and sometimes fast leaving many details and explanations out. If somebody has already had courses related to Marketing and Research Methods, then better not go through this course.

disappointing course, it was quite vague, the instructor seemed to be reading from a textbook rather than actually explaining things. i expected better from ie. this is the worst course i did on coursera.

i do really disappointed because when professor starts the third & 4th week he was only throwing the information without enough explanation so i had to read more about the topics to pass the quiz .

In my opinion, the professor's accent and speaking style makes the content difficult to understand. In addition, the course does not seem to have been properly designed

Lack of examples or practical applicaitons

No effort on ennonciation from the teacher forcing us o use subtitles constantly

The entire course could fit ina 10 pages ebook

Very superficial. The instructor did not add any value - just some info quickly presented. Very disappointed; I was expecting much more from IE!

Fairly poor level of detail - you feel like you end up just learning terms without really getting a proper test on the understanding behind it.

I would the information provided in the course is a lot but it lacks the quality of explanation, they could have used some case studies

The explanation of topics were discussed in gist. It would be better if more explanation of the topics are given