This course seems to have interesting content and presentation, but the quiz concerns the materials not covered in lectures or readings (be it required or supplementary). This is totally confusing.

The Instruction of this course is nonprofessional at all, I didn't pay money for someone to read me a book content. Im sorry but this course is waste of time.

During the peer assessment phase, no student evaluates the assignments. I'm waiting to get a certificate. Such a ridiculous system cannot exist

Interesting concepts, but you are going to get a felling of "you need some hands on activities in order to understand." Activities are simple.

Wow that was a waste of my time.

So many broken elements, mistakes etc. Last minute rush job putting this course together.

The professor is just reading the text. Not really a good example of interactive e-learning content.

Professor just re-iterated text and readings. Lectures were poor and provided no insights

There is insufficient peers to review. The content is mostly theory from the e-textbook.

Hated the course and the content. I truly regret investing my money on this course.

The university of Illinois just now betrayed me without giving my certificate 😭

Just following a text book, without an added value from the lectures.

You just have a man reading textbook materials for you, 1 out of 10.

Awful teacher and explanation and material

Cannot download certificate.

Such a boring class

Disappointing...

No practical

I love this course a lot, I mean the whole courses that I already took. It is easy to understand and it does help me to know more about my job scope. Although I am just an administrative assistant in a digital marketing institute, I am assigned to marketing tasks from time to time and I don't have much ideas about digital marketing especially when it comes to marketing in digital. not the stereotype of digital marketing. This course is more in-depth and I really enjoy my learning. I am planning to finish all the seven courses although my working schedule these day is swamped but I really wanna give it a try. It is worth it and recommended for those who wants to know more about social media marketing and media marketing. I really enjoyed spending my time learning about the topics. Thank you, Professor Yao! :D

I really enjoy participating in this class. Although I've known some of the subjects before, by the help of this MOOC, I finally understand Digital Media ecosystem. In my opinion realizing Digital Media as a ecosystem is both vital and important for everyone who wants to became specialized in Digital Marketing as profession. Thanks to Prof. Yao for providing these subjects as a well-organized, valuable sources of learning materials, here on Coursera.

The content of the course was well structured and offer really useful and dated information. The assigments and the talking points were relevat to the subject and challenging. Lots of question in one topic however defenetly contected and interlocated with the discussed subject and it's objective. I definetly feel more confident and knowledgeable about the role of the communication in marketing and its ramifications.

I have learned so much with this course. it is amazing all this new information, all the new possibilities for marketers to approach audience. I am using all these knowledge and trying to apply it in my business. I have already enrolled in the next course! The professor explains it very thoroughly and it shows how knowledgeable he is. Thank you Coursera for letting me learn through my computer screen.

The course was clearly presented by Professor Yao and the discussions were very helpful for people like me who's new to digital media. I commend the University of Illinois for putting a course ingrained with so much expertise and practical applications that we need in this world that we live in. Great job! Thank you too to Coursera for this opportunity and the DOST Caraga region for this initiative.

The lessons are up to date and lots of lessons learned esp from the reading materials and the videos of different campaugns which made u realized you really need to think all the aspects of the technicalities and collaborate with content to make it successful.

I most value the interviews which gives a better understanding on human behavior combined with the technology is one to be amazed.

The Course is full of key and crucial information - combined with practical and theoretical basis. The video lectures are laconic, interactive by nature and quite visual - which makes the information provided even more interesting and close-to-the-point. I am grateful for this course and the experience I had with it. I will absolutely come back to it every time I need it.

An amazing course! I have learned so much from this course in a fun easy way. What I have enjoyed most about it, is how interactive it is while it is online and prerecorded. The extra reading suggestions and the video suggestions, as well as the plenty of examples given, helped me grasp the material very well. Thank you Dr. Yao, somehow, I will miss you!