• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online DegreeExplore Bachelor’s & Master’s degrees
  • MasterTrack™Earn credit towards a Master’s degree
  • University CertificatesAdvance your career with graduate-level learning
Careers
  • Log In
  • Join for Free
    Coursera
    Chevron Left
    Back to Marketing in a Digital World

    Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.7
    stars
    17,017 ratings

    About the Course

    This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by
    changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with
    over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
    You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a
    more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, ...
    ...

    Top reviews

    JT

    Jul 18, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

    DB

    Jul 25, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

    Filter by:

    1026 - 1050 of 5,354 Reviews for Marketing in a Digital World

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ara V

    •

    Jul 17, 2021

    It was a great course with a very knowledgeble and warm professor! I've learned the basics of Marketing in a Digital World. Thank you Illinois!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sevinj T

    •

    Jul 14, 2021

    It was easy and very interesting course. I have learned a lot of things regarding to the Marketing. I recommend everyone to enroll this course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Beril P

    •

    Feb 3, 2021

    This course helped me to understand the core of marketing, I really appreciate for instructor and informative course. Thank you for everything.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Muhammad S S D

    •

    Aug 5, 2020

    This is my favorite course in Coursera so far . I would recommend this course to anyone who is willing to learn modern marketing fundamentals .

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Dhwani J

    •

    Jul 12, 2020

    Best course I have done till date! It is so interesting, the way of teaching via real life examples even gains your knowledge about the things.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By saeed m b

    •

    Jul 5, 2020

    It was very useful to understand how the digital marketing impact on the 4p and use of the digital world to the advantage of existing business.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sharang R

    •

    May 23, 2020

    The course was well formatted with good number of examples and really helped me in learning how the marketing mix has changed with digitization

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By CHEVULA N R

    •

    May 2, 2020

    It's been wonderful course, i can able know wonderful concepts, teachings , modules ,academic reviews and professor teaching awesome. Thank you

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By yekaterina k

    •

    Dec 8, 2018

    Great course for beginners in the marketing field. Lectures very informative and well structured with video , transcript, and reading material.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Deleted A

    •

    Apr 7, 2018

    I have never taken an online course let alone a marketing course. I came into the course not knowing what to expect and I am happy I enrolled.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Maryna M

    •

    Nov 23, 2017

    this course gave me basic knowledge from marketing and showed them on digital world. I like example and practice task that were in this course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sameh A

    •

    Sep 22, 2015

    This Course full of information which i was not aware of ,

    really thanks to professor Rindfleisch in addition, special thanks to Coursera Team.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By VICTOR C M N

    •

    Apr 1, 2025

    Excellent course, highly recommended. I studied marketing over 20 years ago, and this program has helped me update my knowledge in this field.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jennifer M

    •

    Dec 22, 2021

    This course has given me the chance to learn something I've wanted to get into for a while! I'm very happy to be able to learn at my own pace.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By SONALI

    •

    Oct 30, 2020

    I thank the instructor for making me able to understand the details of Digital Marketing in today's contemporary world in such a lucid manner.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Steven D

    •

    Aug 8, 2020

    Many of us are familiar with marketing mix of 4Ps in a conventional way. However, this course sheds new light onto 4Ps in today digital world.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ranjali R

    •

    Aug 3, 2020

    A whole new insight into digital marketing and how marketing is changing due to the rising digital tools. Amazing lecture by Aric Rindfleisch.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sadia S

    •

    Jun 16, 2020

    This course is well-structured and I had learned a lot of things regarding the emerging trend of digital marketing in today's digital world...

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Pranav S S

    •

    May 3, 2020

    Learnt a lot from this course. Our Course instructor Aric Rindfleisch was amazing. The content of the whole course was refreshing and amazing.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By loly f

    •

    Jan 2, 2020

    I Know more about Digital Marketing and I Know about companies it has many exercises and the instructor was Excellent Its Interesting course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Georgios D T

    •

    Mar 11, 2019

    Grande conteúdo, testando em paralelo ao conteúdo reforça a aprendizagem, o formato do curso é muito bom, obrigado Coursera pela oportunidade.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By LUCAS R D S

    •

    Jan 30, 2019

    O curso é muito bom, terminei ele em 01/2019 e acredito que mesmo o material não sendo tão recente, ainda tem um grande impacto no aprendizado

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By shanila r s

    •

    Nov 8, 2022

    This course has helped me learn alot about business strategies and different skills. This course has taught me alot and I have improved alot.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ekram

    •

    May 19, 2021

    Great course. I learned a lot from this course. It is very knowledgeful. And I had great time while doing assignments and gaining information

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Deleted A

    •

    Jan 22, 2021

    I simply love you guys just want to say thank you for the opportunity to study and better my conditions on living. Thank you remain blessed.

    • Chevron Left
    • 1
    • ...
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    • ...
    • 215
    • Chevron Right

    Coursera Footer

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok
    Coursera

    Welcome back

    ​
    Your password is hidden
    ​

    or

    New to Coursera?


    Having trouble logging in? Learner help center

    This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.