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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,009 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DB

Jul 25, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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4851 - 4875 of 5,351 Reviews for Marketing in a Digital World

By Ashwini A

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Mar 9, 2022

Its good to learn more about marketing in digital world

By Aneena b

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Mar 13, 2021

the course was effective and will be helpful in my job

By Shivalika M (

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Dec 21, 2020

Best with jargons and activities and real-life example.

By RUTH O

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May 4, 2020

This course is so enlightening I will sure recommend it

By Subham S

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Apr 16, 2020

This course really helps me to know about Digital world

By Manu A

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Feb 9, 2018

reviews should be open all round the course duration...

By Rao M

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Sep 24, 2020

A nice set of courses.learnt a lot from peers as well.

By Shuhanur R P

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Nov 19, 2019

Excellent course. Learnt about many interesting thing.

By Bipin K

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Feb 11, 2016

Great course overall, good lectures and good exercises

By Iqra Q

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Dec 27, 2021

this course is informative and increase our knowledge

By Hasan R C

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Jul 8, 2019

Very nice course on basic digital marketing concepts.

By Harshit S

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Feb 18, 2019

I got to learn lot of new terms and marketing trends.

By Zeynep A

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Dec 14, 2020

I like course,you can easily learn digital marketing

By Vantakula T

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Nov 18, 2020

It is helpful to gain a basic knowledge on marketing

By D.RESHMA

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Jun 15, 2020

It has been indeed a whimsical learning experience..

By Tarun G

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Sep 3, 2020

4P's of marketing is well explained in this course.

By NAMIRA N 1

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Jun 18, 2020

It was actually very good with lots of informations

By Ashutosh I

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Jun 12, 2020

Got so many things to learn.

One of the best course.

By Rahul r

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May 10, 2020

I learn in this course how to us the digital market

By Abd.Alhameed S

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Dec 20, 2019

that is a great experience in future at technology.

By Aman b g

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Sep 25, 2020

very helpful in getting the knowledge on marketing

By Aditya G

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Jul 17, 2020

This course is related to the basics of marketing.

By Yashika T

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May 25, 2020

I had a really nice experience learning new things

By Md. J I

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May 15, 2020

Great opportunity to learn about digital marketin.

By Shubham

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Nov 7, 2020

The professor from this course is truly awesome !