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    Back to Marketing in a Digital World

    Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.7
    stars
    17,017 ratings

    About the Course

    This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by
    changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with
    over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
    You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a
    more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, ...
    ...

    Top reviews

    JT

    Jul 18, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

    DB

    Jul 25, 2020

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    Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

    Filter by:

    526 - 550 of 5,354 Reviews for Marketing in a Digital World

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    By Malia D

    •

    May 4, 2020

    Very helpful course! Provides lots of relevant information on the marketing mix, current digital strategies and best practices in today's marketing world. Would recommend for people who have some marketing or business knowledge.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Erica B

    •

    Aug 7, 2015

    Great course! I've been very satisfied with the topics treated and about the teaching model.

    The exercises and the practical assignments have often been time consuming and this is why I found them effective and useful.

    Thank you

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    By ADEEN S S

    •

    Mar 18, 2021

    This course helped in Learning new concepts and practical example of digital marketing techniques that the company used. The notes feature is very good, we can save what we want. Giving exam is also very easy as ut is flexible.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By jojomathild@hotmail.com

    •

    Sep 24, 2017

    The course is quite good and very helpful for me.

    But I’ve also got some suggestions:

    some of the tools are not very latest popular tools or not global tool. for example, the Redlaser is not well developed in global environment.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Saeed A Q

    •

    Aug 25, 2016

    Unforgetable method of teaching, in this course we are not studying we are learning automatically. It is like a method & topic & way of teaching that automatically involved the people. And at the end you understand completely.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Eman E B

    •

    Feb 20, 2016

    Really Amazing and Great Course !!! Thank you Professor Aric for all the hard work you put in this course ! you really opened my mind to many new things that i could have never learned or enjoyed in my local education! THANKS!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Laura C S

    •

    Aug 29, 2022

    Es un curso con información bastante actualizada, a diferencia de otros curso este es fácil de entender y permite potencializar los conocimientos que ya se tienen del marketing, es una forma interesante de seguir aprendiendo.

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    By Fabrice I

    •

    Jan 10, 2021

    I really thank our lecturer throughout this course, he was really helpful in all ways. And I will use these skills learned in my professional business and make my business great in the marketing industry. Thank you so much!!!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Justina J

    •

    Oct 17, 2020

    The digital marketing course was a great experience. The information of the course is actual, adaptable and gave a great insights which you can use in your job. Also, case studies was useful and let to repeat your knowledges.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Christine D

    •

    Jun 9, 2020

    Excellent teaching by the professor. The professor makes sure you learn the topic so well with the explanation and the quiz. I personally loved the way the course was structured and I'm indeed going back very happy. Thank you

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    By Jose A N

    •

    Jul 31, 2017

    Excellent course, all the concepts explained in this course are beyond of the regular ideas about Digital Marketing. I just learn another better way to work in the digital future of my company. I really recommend this course.

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    By Juan

    •

    Apr 24, 2017

    Found this course extremely helpful. Big eye opener to the Marketing world. Would recommend it anyone trying to widen their knowledge on the up and coming digital world. Looking forward to getting stuck into another course :)

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Lizy J

    •

    Jan 8, 2017

    A great course for a beginner. The Use Cases used in this course is excellent. Aric Rindfleisch teaching style is very good and easy to understand. I recommend this course to all interested in understanding the Digital World.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Alexandra M

    •

    Apr 28, 2021

    It was interesting and exciting four weeks of my life. New knowledge is always cool!!! I enjoy the process, it was not boring, it was full of interesting information, facts, tests. Thank you very much for such opportunities.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nihal s

    •

    Aug 26, 2019

    One of the best courses for beginners in marketing. The way of teaching throughout the course was fun and learning. I enjoyed completing this course. Thanks to coursera for providing such good courses through their platform.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Kat E

    •

    Aug 19, 2015

    It is a really good Marketing course. It is complete and very interactive course. It has a lot of interesting - real life- Cases that help you understand how is working the digital marketing nowadays. I recomend this course.

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    By Sagar Y

    •

    May 5, 2021

    overall the course really connects with its students and make a bond between them. Throughout the course, students really have to put in their effort and apply the knowledge in real-time and help relate with the real world.

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    By Santiago Z M

    •

    Apr 18, 2021

    It was a great experience. I was in quarantine and I didn't have a job. The course kept me busy and made me learn many concepts that I didn't know. I'm very grateful for the opportunity to have learned more about Marketing.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Arpita M

    •

    Oct 10, 2020

    Very interactive course with amazing case studies of real world examples. The professor explained all the concepts connecting it to examples. Totally recommend if you are willing to learn more about Digital marketing world.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Elizabeth N M

    •

    Sep 27, 2020

    I have learnt alot about digital marketing and digital world that i had no idea of.

    I especially loved the case study.

    I hope that in future when i start my own business i can apply some of the things that i have been taught.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Carol B

    •

    Sep 24, 2020

    I found this class to be stimulating, interesting and in the main, challenging. I learned new concepts and lots of new applications for digital world marketing, which I must say is very different than traditional marketing.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sandra L

    •

    Sep 6, 2020

    I really enjoyed this course. I found the lectures enjoyable and liked the examples shared and stories told. The interviews with students walking around campus were a nice touch because they gave me a feel for the school.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Shashi P

    •

    Aug 19, 2020

    Thankyou Gies When I was started the course I had very less knowledge about the marketing in Digital world and now I feel so happy and grateful that I got maximum knowledge About it so and it will help to explore my career

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Akansha W

    •

    Jun 7, 2020

    This course has helped me understand various aspects of Marketing mix in a digital landscape. The case studies were fun to work on. It made me think and apply the aspects of product, price, place, promotion in solving them.

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    By Nabham G

    •

    May 9, 2020

    Good course everyone should go through. I learned a different perspective to look for the improvement of any company and how to use digital mediums for providing value and service. Amazing case studies and enjoyed learning.

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