By the end of this course, learners will be able to define core marketing concepts, analyze historical developments, apply frameworks such as the marketing mix and segmentation, and evaluate strategies for planning, communication, and performance measurement.
Marketing Fundamentals Mastery: Apply, Analyze & Evaluate
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Marketing Fundamentals Mastery: Apply, Analyze & Evaluate
This course is part of Marketing Fundamentals and Strategy Case Studies Specialization
Instructor: EDUCBA
Included with 
Gain insight into a topic and learn the fundamentals.
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Apply SAS for descriptive statistics, correlations, regressions, and variance models.
Forecast economic and financial trends using SAS procedures on real datasets.
Analyze stock indices, forex, and market risks for data-driven decision-making.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
September 2025
Assessments
17 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Marketing Fundamentals and Strategy Case Studies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
This module introduces learners to the fundamentals of marketing by defining core concepts, tracing its historical evolution, and exploring the dominant schools of thought that shaped modern marketing.
What's included
14 videos4 assignments1 plugin
This module focuses on the fundamental frameworks of marketing, including the marketing mix, its modern adaptations, and the critical role of the marketing environment and research in guiding strategic decisions.
What's included
10 videos3 assignments
This module explores how markets are divided into distinct groups, how target markets are chosen, and how effective communication strategies connect businesses with their audiences.
What's included
8 videos3 assignments
This module introduces learners to different types of marketing approaches and provides an understanding of how strategic marketing frameworks guide long-term positioning and planning.
What's included
8 videos3 assignments
This module covers the design and execution of marketing plans, the development of strategies for products, price, promotion, and logistics, and the measurement of marketing performance and effectiveness.
What's included
16 videos4 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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