In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
Developing a Marketing Mix for Growth
Developing a Marketing Mix for Growth
This course is part of multiple programs.
Instructors: Hayden Noel
36,939 already enrolled
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Gain insight into a topic and learn the fundamentals.
734 reviews
Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
94%
Most learners liked this course
What you'll learn
List all elements of the Marketing Mix and explain the role each element plays in creating value.
Evaluate the use of different Channels of Distribution by existing businesses.
Critique Advertising execution and create a persuasive Advertising piece.
Develop a Marketing Plan proposal.
Skills you'll gain
- Promotional Strategies
- Product Strategy
- Consumer Behaviour
- Communication Planning
- Product Lining
- Market Opportunities
- Marketing Management
- Marketing Strategies
- Product Lifecycle Management
- Product Assortment
- Product Planning
- Marketing Channel
- Advertising
- Marketing Planning
- Marketing Communications
- Writing
- Strategic Marketing
- Marketing
- Advertising Campaigns
- Integrated Marketing Communications
Details to know
Shareable certificate
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Assessments
23 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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Showing 3 of 734
AT
Reviewed on Aug 27, 2021
I really appreciate and thank Mr. Hayden Noel for this course. Great knowledge which is really helpful for the marketing career.
SP
Reviewed on Sep 8, 2020
I really enjoyed this course. This course offers real insight about marketing mix, consumer behaviour and Market research!!! . I would definitely recommend people to do this course.
JB
Reviewed on Oct 7, 2018
Wonderful class by a very fun and knowledgable professor who has a true passion for his work. I loved this class!
