In today's data-driven world, the ability to turn raw numbers into compelling narratives is a game-changer. This course will equip you with the skills to transform complex data into engaging stories that influence decision-making and drive action. You'll learn how to avoid common data presentation mistakes, understand the neuroscience behind storytelling, and develop a structured approach to crafting impactful data stories.



Recommended experience
What you'll learn
Master presentation techniques to deliver insights with confidence.
Design clear and impactful data visualizations for effective storytelling.
Use neuroscience principles to enhance audience engagement and decision-making.
Apply storytelling frameworks to transform data into compelling narratives.
Skills you'll gain
Details to know

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April 2025
12 assignments
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There are 14 modules in this course
In this module, we will introduce you to the course structure, outline the best ways to maximize your learning, and address common concerns about storytelling. You'll gain clarity on what to expect and discover how storytelling is a skill that can be learned and mastered.
What's included
3 videos1 reading
In this module, we will explore common pitfalls in data presentations through real-world examples and interactive exercises. You'll learn to recognize ineffective storytelling habits, set a personal benchmark for improvement, and leverage peer support to enhance your data communication skills.
What's included
5 videos1 assignment
In this module, we will uncover the science behind storytelling and its profound impact on decision-making. You'll explore why narratives resonate more than raw data, examine compelling case studies, and gain a deeper appreciation for the role of storytelling in data communication.
What's included
6 videos1 assignment
In this module, we will break down the essential first steps in crafting a compelling data presentation. You'll explore the GAME framework, learn how to identify your audience’s needs, and apply psychological techniques to make your message more persuasive. Through exercises and real-world strategies, you'll gain the tools to create presentations that resonate and drive action.
What's included
16 videos1 assignment
In this module, we will explore what makes a story engaging and how to craft one using the ABT (And, But, Therefore) framework. You'll practice structuring your own data-driven narratives, learn how to visualize them effectively, and analyze real-world examples to refine your storytelling skills. By the end, you’ll be equipped to turn complex data into stories that captivate and persuade.
What's included
10 videos1 assignment
In this module, we will explore the essential components of building a strong data story. Through case studies, character development, and structured storytelling techniques, you'll learn how to craft narratives that make complex data both engaging and impactful. By applying frameworks like the Pyramid Principle and creating data trailers, you'll transform raw insights into stories that captivate and drive action.
What's included
14 videos1 assignment
In this module, we will explore how to use PowerPoint as a powerful storytelling tool rather than a distraction. You'll learn to refine your content, simplify complex data, and avoid common presentation pitfalls. With insights from real-world examples and expert advice, you'll craft slides that enhance—rather than hinder—your data story’s impact.
What's included
6 videos1 assignment
In this module, we will explore how to prepare effectively in the days leading up to your presentation. You'll learn rehearsal techniques, identify which parts of your presentation need the most attention, and develop strategies to handle nerves. By the end, you’ll be equipped to deliver your data story with confidence and clarity.
What's included
3 videos1 assignment
In this module, we will focus on the techniques that transform a good presentation into a great one. You’ll learn how to use voice, body language, and stage presence effectively, while also discovering strategies to keep your audience engaged through verbal cliffhangers and metaphors. Whether presenting in person or remotely, you’ll gain the skills to deliver your data story with confidence and impact.
What's included
10 videos1 assignment
In this module, we will explore advanced persuasion techniques to make your data storytelling more compelling. You'll learn how to present insights in a way that resonates with your audience, apply psychological principles to drive action, and simplify complex numbers for better understanding. By mastering these strategies, you'll ensure your data stories leave a lasting impression.
What's included
5 videos1 assignment
In this module, we will explore the principles of effective data visualization, from choosing the right charts to designing impactful dashboards. You'll learn how to craft compelling chart titles, analyze real-world examples, and avoid common visualization pitfalls. By mastering these techniques, you'll turn raw data into visuals that tell a powerful, persuasive story.
What's included
7 videos1 assignment
In this module, we will provide additional resources to help you continue improving your data storytelling skills. You'll learn how to uncover meaningful stories in everyday life, gain insights from expert speakers, and explore recommended books for deeper learning. Whether through coaching calls, TED Talks, or practical storytelling exercises, these resources will help you become a more confident and persuasive communicator.
What's included
11 videos1 assignment
In this module, we will focus on reflecting on your progress throughout the course. You'll learn how to assess your data storytelling skills, compare your presentations before and after the course, and identify areas for continued improvement. By applying these evaluation techniques, you'll ensure ongoing growth and mastery in delivering impactful data stories.
What's included
1 video
In this final module, we will wrap up the course with a request for your feedback and suggestions for improvement. You'll also receive guidance on how to continue honing your storytelling skills beyond this course. By reflecting on your progress and planning your next steps, you'll ensure that your journey in data storytelling doesn’t end here but continues to grow and evolve.
What's included
3 videos1 assignment
Instructor

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Frequently asked questions
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.
More questions
Financial aid available,