Packt
Data Storytelling - From Insight to Impact
Packt

Data Storytelling - From Insight to Impact

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Master presentation techniques to deliver insights with confidence.

  • Design clear and impactful data visualizations for effective storytelling.

  • Use neuroscience principles to enhance audience engagement and decision-making.

  • Apply storytelling frameworks to transform data into compelling narratives.

Details to know

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Recently updated!

April 2025

Assessments

12 assignments

Taught in English
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There are 14 modules in this course

In this module, we will introduce you to the course structure, outline the best ways to maximize your learning, and address common concerns about storytelling. You'll gain clarity on what to expect and discover how storytelling is a skill that can be learned and mastered.

What's included

3 videos1 reading

In this module, we will explore common pitfalls in data presentations through real-world examples and interactive exercises. You'll learn to recognize ineffective storytelling habits, set a personal benchmark for improvement, and leverage peer support to enhance your data communication skills.

What's included

5 videos1 assignment

In this module, we will uncover the science behind storytelling and its profound impact on decision-making. You'll explore why narratives resonate more than raw data, examine compelling case studies, and gain a deeper appreciation for the role of storytelling in data communication.

What's included

6 videos1 assignment

In this module, we will break down the essential first steps in crafting a compelling data presentation. You'll explore the GAME framework, learn how to identify your audience’s needs, and apply psychological techniques to make your message more persuasive. Through exercises and real-world strategies, you'll gain the tools to create presentations that resonate and drive action.

What's included

16 videos1 assignment

In this module, we will explore what makes a story engaging and how to craft one using the ABT (And, But, Therefore) framework. You'll practice structuring your own data-driven narratives, learn how to visualize them effectively, and analyze real-world examples to refine your storytelling skills. By the end, you’ll be equipped to turn complex data into stories that captivate and persuade.

What's included

10 videos1 assignment

In this module, we will explore the essential components of building a strong data story. Through case studies, character development, and structured storytelling techniques, you'll learn how to craft narratives that make complex data both engaging and impactful. By applying frameworks like the Pyramid Principle and creating data trailers, you'll transform raw insights into stories that captivate and drive action.

What's included

14 videos1 assignment

In this module, we will explore how to use PowerPoint as a powerful storytelling tool rather than a distraction. You'll learn to refine your content, simplify complex data, and avoid common presentation pitfalls. With insights from real-world examples and expert advice, you'll craft slides that enhance—rather than hinder—your data story’s impact.

What's included

6 videos1 assignment

In this module, we will explore how to prepare effectively in the days leading up to your presentation. You'll learn rehearsal techniques, identify which parts of your presentation need the most attention, and develop strategies to handle nerves. By the end, you’ll be equipped to deliver your data story with confidence and clarity.

What's included

3 videos1 assignment

In this module, we will focus on the techniques that transform a good presentation into a great one. You’ll learn how to use voice, body language, and stage presence effectively, while also discovering strategies to keep your audience engaged through verbal cliffhangers and metaphors. Whether presenting in person or remotely, you’ll gain the skills to deliver your data story with confidence and impact.

What's included

10 videos1 assignment

In this module, we will explore advanced persuasion techniques to make your data storytelling more compelling. You'll learn how to present insights in a way that resonates with your audience, apply psychological principles to drive action, and simplify complex numbers for better understanding. By mastering these strategies, you'll ensure your data stories leave a lasting impression.

What's included

5 videos1 assignment

In this module, we will explore the principles of effective data visualization, from choosing the right charts to designing impactful dashboards. You'll learn how to craft compelling chart titles, analyze real-world examples, and avoid common visualization pitfalls. By mastering these techniques, you'll turn raw data into visuals that tell a powerful, persuasive story.

What's included

7 videos1 assignment

In this module, we will provide additional resources to help you continue improving your data storytelling skills. You'll learn how to uncover meaningful stories in everyday life, gain insights from expert speakers, and explore recommended books for deeper learning. Whether through coaching calls, TED Talks, or practical storytelling exercises, these resources will help you become a more confident and persuasive communicator.

What's included

11 videos1 assignment

In this module, we will focus on reflecting on your progress throughout the course. You'll learn how to assess your data storytelling skills, compare your presentations before and after the course, and identify areas for continued improvement. By applying these evaluation techniques, you'll ensure ongoing growth and mastery in delivering impactful data stories.

What's included

1 video

In this final module, we will wrap up the course with a request for your feedback and suggestions for improvement. You'll also receive guidance on how to continue honing your storytelling skills beyond this course. By reflecting on your progress and planning your next steps, you'll ensure that your journey in data storytelling doesn’t end here but continues to grow and evolve.

What's included

3 videos1 assignment

Instructor

Packt - Course Instructors
Packt
575 Courses94,182 learners

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