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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,562 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

SB

Aug 8, 2022

​it's actually so professionally taught and informative as it helped me understand social media advertising to a great extent and the provided examples always help a lot.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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101 - 125 of 680 Reviews for Fundamentals of Social Media Advertising

By Meriem K

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Mar 7, 2023

amazing content! very helpful. I really liked the reading in PDF tallows le to keep the important notion for future use. Thank you

By ZAYD A

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Aug 3, 2023

This course is definitely recommended for anyone looking to learn how to grow and manage a profitable business online using META.

By gorishankar g

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Apr 25, 2021

Very Good modules where we learn all the concepts related to social media marketing,Facebook ad-manager, Instagram and alot more

By Massimo L

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Apr 18, 2021

This was a good, very "practical" course which let me put all the theory I have learned in the previous courses into practice...

By Sebastian L M

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Mar 6, 2021

This course begins to know more in depth how to use the facebook ad manager and how to create campaigns, I think it's very good.

By indranil n

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Apr 14, 2023

Great learning. Would be more useful if in the Data Protection module, local laws relating to Data Protection could be covered.

By Azeez T O

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Oct 31, 2021

Fantastic course. Learned alot, it was concise and informative and gave an in-depth knowledge of how media advertising works.

By Calista P

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Nov 29, 2020

Keep on learning! This course is a bit more complicated than the previous but experience and learning knowledge is worth it!

By Imran A

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Mar 24, 2023

It was an incredible learning journey. Learned a lot of new things especially related to Data Protection and Data Privacy.

By Pressiana V

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May 9, 2022

Excellent course, I gained highly valuable knowledge. Also, the final project was fun and challending at the same time

By Tek J M

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Jun 9, 2023

very bestvery bestvery bestvery bestvery bestvery bestvery bestvery bestvery bestvery bestvery bestvery bestvery best

By Iresha D G

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Jun 12, 2021

This course is well organized and I learned lot of useful things by following it. Also Daniel Kob is a great teacher!

By N'zi k e e

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Feb 16, 2021

ce cour me passion vraiment. moi au départ qui n'avait aucune connaissance en marketing social-media me voilà combler

By Natalia D

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Nov 20, 2020

I cannot thank Coursera enough for granting me financial aid to study this course. It has been immensely educational.

By Julian M

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Apr 12, 2021

Thoroughly enjoyed the course! Found the lessons very helpful and the creative brief assignment is extremely useful.

By Open U D A L

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Oct 18, 2023

It was extremely informative. However, the way the information was presented made it easy to follow and understand.

By Emily G

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Jun 13, 2021

I love these courses. They are really thorough and up to date information on Facebook (and other social platforms).

By Pamela H

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Aug 16, 2022

I learned more than I thought I would in this class. The format was great, and I really enjoyed the final project.

By Christian R

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May 17, 2021

This Course is full of information that will help us acquire new skills that we can utilize for our future career.

By Eddie N

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Oct 16, 2024

This course helped me understand priavcy and data policies as well as creating effective briefs for ad campaigns.

By Máximo E D l C R

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Jun 5, 2021

Buen curso, donde te explica bien detallada las cosas y practicas tu conocimiento aprendido en las evaluaciones.

By VANESA M C

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Jul 27, 2021

En este curso se abordan los principios básicos de la publicidad en redes sociales. Es conciso ¡Lo recomiendo!

By Rafael S A

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Dec 12, 2022

An excellent course that has given me the bases for advertising on social networks, I absolutely recommend it

By Tamilarasi T

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Dec 24, 2022

i love with social media marketing nowadays because this course are awesome and instructors were fascinating

By Muhammad O

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Jun 1, 2023

This course is really amazing. Knowledgeful and easy to understand. It is highly recommended for beginners.