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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,487 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

BS

Mar 28, 2020

Classes were easy to follow along and I loved being able to go at my own pace. The class material was clearly explained and the reading materials were all relevant. Great class!

AA

Jul 28, 2024

the course has been immensely helpful in giving me insights into the backstage of sports. i would recommend it for people entering into the field pf sports management as well.

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326 - 350 of 457 Reviews for Sports Marketing

By Jonathan S

•

Dec 16, 2021

Good Course

By Jamie L

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Aug 9, 2021

good course

By Daniela C

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Jul 6, 2021

It was fun!

By Daniel V

•

May 4, 2020

good course

By Bruno F

•

Aug 21, 2022

excellent

By alejandro b

•

Jun 18, 2020

me encantó

By Danish A K

•

Apr 27, 2020

Awesome!!!

By doriane h

•

Nov 1, 2025

excellent

By Martha M

•

Jun 19, 2025

excelente

By Igor F

•

Jun 4, 2025

Muito bom

By DESIREE K P

•

Nov 29, 2024

thank you

By DIAZBOXING

•

Dec 28, 2023

Excelente

By Alexander R

•

Aug 19, 2023

excelente

By Will A

•

Oct 9, 2022

Excelent

By Kwabena A

•

Sep 4, 2021

wonderful

By Joris S

•

Jun 24, 2020

Very good

By Sasha S

•

May 22, 2020

Excellent

By José C M

•

Mar 19, 2020

Muy bueno

By Luis E V A

•

Sep 7, 2019

Excelente

By Kessy s

•

Jul 19, 2019

very good

By 李毓铮

•

Jun 6, 2019

awsome！！！

By Jhosyn S S A

•

Apr 18, 2022

amazing.

By Karan Z

•

Apr 18, 2020

thankyou

By IKENNA A

•

Jan 18, 2023

PERFECT

By Aldric A

•

Dec 21, 2020

amazing