Learner Reviews & Feedback for Sports Marketing by Northwestern University
About the Course
teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan
conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building
their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of
companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to d...
Top reviews
DS
Jul 13, 2020
I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.
JJ
Jan 27, 2020
I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.
426 - 450 of 454 Reviews for Sports Marketing
By Anas A
•Feb 5, 2024
Thank you Profeessor Candy
By Ben R
•Feb 28, 2020
Too many writing exercises
By Adebanjo O
•Jul 17, 2024
It was a good learning.
By Gustavo
•Sep 26, 2019
Well explain course.
By Abhishek V
•May 13, 2020
Good course overall
By Pietro P
•Apr 23, 2019
I liked it so much
By Cristian A
•Jan 12, 2022
Buen curso
By Muneer M
•Aug 17, 2024
Excellent
By Basem E
•Aug 29, 2022
Very Nice
By NIKHIL V
•Sep 27, 2021
Good
By Victoria
•Jan 24, 2025
A lot of the content is outdated. Most of the links mentioned in the recommended readings lead to 404 pages that no longer exist. The last assignment however was very beneficial. Still a good course for novice marketers
By Louis H
•Mar 31, 2024
The content is sufficient, especially the sharing from guests in the market. However, the delivery media and visual aids can be more interesting.
By Ioannis S
•May 10, 2020
It was a good course but I was hoping it would go into more detail. It scratches the surface.
By Leandro G
•Jun 3, 2020
I think it lacks of theorycal content. Still usefull information. Im gratefull for it
By lotte v
•Jul 23, 2025
Informative but a bit out dated especially the view towards social media
By Bruno Z
•May 22, 2019
It was a basic course but useful as an introduction to Sports Marketing
By Zoé B
•Jan 9, 2025
Nice course but a little outdated and links don't always work.
By Rafael F
•Sep 7, 2020
I expect a little more depth in some themes
By Jai G
•May 5, 2020
While descriptive, its a beginner's course.
By Timur A
•Oct 11, 2019
Wish the course would be deeper
By Michael R
•May 5, 2020
It was okay.
By Alanna D
•Oct 30, 2021
Very basic.
By Nathan D
•Mar 31, 2025
The written/supplemental materials are surface level and often extremely dated (e.g., a 14 year old Forbes article on the most valuable brands in sports). The lectures are fine, but the interviews are mostly irrelevant and filled with cliches ("Have a high EQ!" "Be curious!" "Learn math!"). After 3 full modules, I'm calling it quits.
By Edward H
•Jun 27, 2020
Overall okay but some of the interviews didn't seem relevant, they felt a little bit like padding. I also had the same individual grade my two assignments and he graded my work quite subjectively and not in line with the stated objectives.
By David D Z
•Mar 16, 2020
The contents of the course were good. however I think it was not very well structured nor explained. Many of the interviews were not clear expamples of what was explained as part of the theory, but only experiences from people.
