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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,500 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

RL

Nov 4, 2019

This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.

AA

Jul 28, 2024

the course has been immensely helpful in giving me insights into the backstage of sports. i would recommend it for people entering into the field pf sports management as well.

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301 - 325 of 463 Reviews for Sports Marketing

By Ha T M

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Dec 2, 2025

a meaningful course

By Cydon B

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Apr 25, 2022

I learned so much !

By Hannes S

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Jun 24, 2020

Interesting Course

By Libero P

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Aug 28, 2025

Πολύ καλό μάθημα.

By Sergi T B

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Aug 27, 2022

Totalmente util!

By Amelia O

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Aug 10, 2021

Very good course

By Amit G

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Apr 26, 2025

Fantstic content

By Ivan L

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Sep 4, 2024

very informative

By simone r

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Sep 26, 2021

Excellent course

By Ramesh M B

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May 10, 2021

Excellent Course

By Pablo C

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Jun 18, 2020

Excellent course

By Sergio A C M

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May 28, 2020

Really complete!

By Alexa T

•

Jul 13, 2020

really thorough

By Xiaoning W

•

May 26, 2020

Amazing course!

By Charmi A S

•

Apr 17, 2020

Good experience

By Maria M

•

Feb 6, 2021

muy buen curso

By Rodrigo R d A

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Apr 20, 2021

Gostei muito!

By Daniela R

•

Sep 8, 2020

Good content.

By Karan M

•

Apr 13, 2019

It was great!

By Ulugbek K

•

Apr 29, 2025

That was fun

By José A B

•

Oct 5, 2023

Great course

By MANORANJAN P

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Jul 10, 2023

Great Course

By Ayan S

•

Jun 8, 2021

Great Course

By Lic Y S

•

Jul 8, 2025

Excelente!!

By Aayush K

•

Apr 15, 2025

Good course