Learner Reviews & Feedback for Sports Marketing by Northwestern University
About the Course
Top reviews
RL
Nov 4, 2019
This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.
AA
Jul 28, 2024
the course has been immensely helpful in giving me insights into the backstage of sports. i would recommend it for people entering into the field pf sports management as well.
351 - 375 of 463 Reviews for Sports Marketing
By Karan Z
•Apr 18, 2020
thankyou
By IKENNA A
•Jan 18, 2023
PERFECT
By Aldric A
•Dec 21, 2020
amazing
By Obua p f
•Oct 5, 2020
Perfect
By 547_TYCS_ R
•May 12, 2020
Amazing
By Vitória d C B S
•Dec 17, 2025
Great.
By HIND A S A
•Nov 18, 2024
Delete
By Geanina V
•Apr 22, 2024
Lovely
By Smeet B
•Nov 11, 2022
great
By Aditya V M
•May 11, 2020
Great
By Sean M
•Aug 10, 2025
fun.
By DANAH A
•Nov 17, 2024
Nice
By AKIMANA J d D
•Oct 31, 2020
Good
By Jeevithesh A
•May 22, 2020
Good
By Saloni G
•Jan 1, 2025
yes
By 29_Ameer V
•Apr 4, 2020
Yes
By Felipe d s a
•Oct 29, 2025
k
By Mikel C
•Jan 31, 2025
.
By Eren Ö
•May 10, 2023
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By Luis A L
•Jun 2, 2019
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By Amin M a K a A M G
•Dec 11, 2023
This was a great introductory course to Sports Marketing and I would recommend it to anyone interested in Sports or in Marketing to take it. I found that it was little too easy and they could have made it more challenging. The lectures and the lecturers kep us engaged so you wanted to learn more but the assignments before the loyalty program were easy. What was challenging was creating the loyalty program but if you stuck to it you could formulate a loyalty program for a sports team. Overall I would recommend this course to anyone interested in Sports Marketing.
By raghav n
•Oct 19, 2020
A very well planned short course on the interesting and evolving subject. Whoever wants to learn and enhance their skills in the area of sports marketing should definitely do this course as it will clearly develop your learning. Good practical assessments which make you understand the real world work that one might carry out in their respective job.
Personally, this allowed me to reskill my knowledge in my favourite subject area and also upskill in few departments which were new to me. Well done Northwestern University and Coursera for this great learning.
By Reza A B S
•Jun 11, 2020
I found many elements of this course to be really interested. It serves as an excellent introduction to the world of sports marketing. If there is something I could suggest for improvement, it would be to make the practice quizzes a little more challenging. I also would have liked to try some different design elements for the assignments rather than just plain text. Overall, it was an excellent course that was filled with interesting information and great guest speakers. Highly recommended!
By Asare O
•Jan 12, 2021
Sports Marketing was a thoroughly enjoyable course. Right from the onset, the outline was engaging and very informative. Prof. Candy's Lee's approach of employing industry professionals and her own colleagues at the Northwestern is highly commendable. I liked the peer reviewed assignments on the Fan Loyalty program. I think a whole consultancy can be made out of just consulting organisations on how to develop effective loyalty programs. Thank you Northwestern and Prof. Lee
By JACLYN S
•Apr 6, 2020
Really enjoyed the outline of this course. I appreciated having the lectures transcribed beneath the video so I could follow along and take notes as the professor was talking. I felt that the assignments challenged me to think and be creative. I also liked the peer review portion, so that I could see other ideas students came up with. The only thing I would say is that I wish experts in this field could also mark my assignments. Overall, an enjoyable and organized course.