Este curso explora las últimas tendencias e innovaciones emergentes que están moldeando el futuro de los medios deportivos. El alumnado analizará el auge de las plataformas de streaming y OTT, la transición hacia modelos directos al consumidor (D2C) y la creciente demanda de contenido personalizado. A lo largo del curso se abordarán estrategias prácticas para adaptar highlights y mejorar la experiencia del aficionado.
Tendencias e innovaciones en los medios deportivos
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Tendencias e innovaciones en los medios deportivos
This course is part of Revolución en los medios deportivos: estrategias innovadoras Specialization
Instructor: Marisa Sáenz
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Comprender el impacto de las plataformasOTT y del contenido bajo demanda en el deporte.
Explorar experiencias inmersivas y contenidos detrás de cámaras.
Analizar cómo los eSports y nuevos formatos cambian el consumo del aficionado.
Skills you'll gain
- Social Media
- Media Strategy
- Innovation
- Game Theory
- Community Organizing
- User Centered Design
- E-Commerce
- Video Production
- Augmented and Virtual Reality (AR/VR)
- Brand Management
- Data-Driven Decision-Making
- Media and Communications
- Media Production
- Revenue Management
- Social Media Strategy
- Digital Media Strategy
- Web Content
- Content Creation
- Content Performance Analysis
- AI Personalization
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is part of the Revolución en los medios deportivos: estrategias innovadoras Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructor
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Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
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