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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,797 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

BT

Jul 24, 2023

I enjoyed the entire segment. It was not only engaging, but kept my attention as well. The instructor was the best. Thanks Miriam. I could see myself in a role as an email marketer.

MC

Jun 22, 2023

I learnt so much during this course! It was also very easy to understand and there were a lot of relevant course work that I believe will be 100% useful as a future email marketer.

Filter by:

251 - 275 of 605 Reviews for Think Outside the Inbox: Email Marketing

By Macarena D

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Dec 7, 2022

Very usefull, practical and complete course! I recommend it

By Flavio B

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Oct 3, 2024

Great deal! I discovered a wealth of things I didn't know.

By Jeannette M

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Sep 25, 2023

Genial conocer la importancia y manejo de esta herramienta

By Abdirahman y m

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Nov 29, 2022

This course really leveled up my skill of email marketing

By pratsy

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Apr 10, 2024

Great learning every topic is well explained and guided.

By Bella R P

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Jul 7, 2024

Easy to understand with practical quizzes and exercise

By Dieudonne M S

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Mar 16, 2023

Very good course about emailing. I've learned a lot :)

By Nakerous N

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Jun 26, 2025

I learn a lot about digital marketing and e-commerce.

By Yasser H

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Jul 1, 2023

amazing course >> a lot of unpredictable information

By K A

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Feb 26, 2025

So far, I find Module 4 to be the most actionable.

By Ally B

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May 10, 2022

Great job describing a detailed and nuanced topic.

By Nimesh

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Jun 9, 2025

Informative and Very Interactive, Great Tutorial!

By MARIA E L F

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Feb 19, 2025

Me encanta porque todo lo que estoy aprendiendo .

By Arrenmer F

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May 2, 2024

It's incredible. i learned a lot from this course

By Nader G

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Dec 19, 2022

was very hard course but thanks coursera i passed

By John O

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Oct 17, 2025

The course was very informative and educational.

By Charles A M I

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Sep 21, 2025

It was a lot of information, but worth the pain!

By Carla M

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Jul 9, 2025

Very in depth and I love the practical exercises

By parveen t

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Nov 19, 2022

This was the most interesting of all the modules

By Muhammad U T

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Oct 15, 2022

Cpmprehensive and to the point. Amazing content

By sayed a a y

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Jun 24, 2022

اشكركم علي هذة الدورة الممتازة لقد تعلمة الكثير

By Saleem K

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Sep 21, 2023

Thank you team Google for such awesome courses.

By Vicky H S

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Mar 10, 2023

I really enjoyed the instructors teaching style

By SATHISH P

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Mar 6, 2024

the class of SEO and sem were more interesting

By Majid T

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Jan 3, 2023

Great Course, Great Content, A great Instuctor