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    Back to Digital Product Management: Modern Fundamentals

    Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.7
    stars
    5,293 ratings

    About the Course

    Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to
    sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that
    manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today,
    particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions
    and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. ...
    ...

    Top reviews

    JB

    May 19, 2019

    Filled StarFilled StarFilled StarFilled StarFilled Star

    I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

    RA

    Feb 15, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

    Filter by:

    226 - 250 of 1,384 Reviews for Digital Product Management: Modern Fundamentals

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    By Kristin B

    •

    Aug 19, 2021

    This class was just what I was looking for as a survey of modern product management methods. It was not overly demanding in terms of my time on a weekly basis. This complements the book I'm ready by Marty Cagan

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Juan P I

    •

    Apr 25, 2021

    Recommended 100%, allows to understand in detail that The job of the modern product manager is to set a direction and create a successful work environment for all actors involved in the success of the product.

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    By Gaurav S

    •

    Jul 17, 2020

    This is a great course for budding as well as seasoned Product Managers to refresh the approaches to begin, plan, test, validate and scale up what they are doing on a day to day basis. Found it really helpful!

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    By Kate M

    •

    Aug 25, 2020

    This was such a good overview of many components of being a project manager. I appreciated the application/activity questions along the way and enjoyed the videos with advice from successful PMs in the field.

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    By Paula V P

    •

    Jul 5, 2020

    It's more useful to people who is starting to work as a digital product manager, or are currently at that position. But in general, it has very good tips and advices that work for any kind of product manager.

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    By Gergely N

    •

    Dec 24, 2019

    It was very practical and quite relevant to my current position and my future responsibilities. Alex is also great at explaining intangible things and showing bad and good examples plus giving practical tips.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ishita S

    •

    May 24, 2021

    Enjoyed this course a lot! I have some previous experience working with product management teams, but this background of all tools and techniques makes so much sense! Thanks, Alex for the informative course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Tom T

    •

    Jun 23, 2020

    Comprehensive, clear presentation of the tools and foundations for Digital Product Management. Interviews with practitioners give a good sense of reality and applicability of what is being taught. Thank you!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Kaweerat P

    •

    Jul 4, 2020

    This course is densely loaded with useful techniques for PMs. Though you can get overwhelm and need some time to crystallize, I highly recommend taking it. Thanks to the University of Virginia & Alex Cowan!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Alex S

    •

    Dec 13, 2020

    It's a good intro course into DPM. It gives overview of teams to interact, approaches to apply, and helpful info on working with product features. I wish to express my gratitute to Alex and the team on it.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By عبدالله ص

    •

    Oct 7, 2020

    its really comprehensive course , what is the unique about it to make it the best PM i have attended is to include more practical engagement event in the material itself or form the visitor participation.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Eric M

    •

    Aug 18, 2020

    Great for beginners! Content is well organized and structured for you to follow. There are a few technical terms but are not too difficult to understand after being explained. Would take this course again!

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    By Kriti R D

    •

    May 19, 2020

    This is a really cool course for someone who wants to know and dive into the product management strategies. The course is engaging and gives us a real life perspective of solving product management issues.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jonathon G

    •

    Oct 14, 2017

    Okay - so this experience has been amazing. First time through a Coursera. Great content taught by an articulate practitioner! I'm looking forward to applying these principles and techniques to my startup!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Stephen F

    •

    Apr 29, 2021

    Fantastic course that went way beyond an overview and presented detailed actionable information. Alex was terrific, and his real world knowledge + interviews with working PMs brought the concepts to life.

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    By Kendra D P

    •

    Nov 2, 2020

    Very insightful course! Mr. Alex Cowan really explains everything with clearance and the guest speakers added even more perspective about product management and all the pieces of stuff associated with it.

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    By Siddharth

    •

    Apr 11, 2020

    This is one of those rare courses that's based on empirical learning - love it and highly recommend this course to anyone that wants to get a rudimentary understanding of what product management involves.

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    By Avi J

    •

    Apr 3, 2020

    Very nice course. Gives a very clear picture of what to expect from Product Management and the underlying principles and skills. Must do course for beginners and practicing professionals in product roles.

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    By Zhou S

    •

    Jan 29, 2018

    Interesting concepts shared. Pracitical insights from industry practitioners. Finally understand how all the buzzword concepts link together. Course was well designed and the quizzes weren't easy! Thanks!

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    By Lucia H

    •

    Jan 22, 2021

    This course makes me feel more motivated to face daily challenges inside my company. Agile techniques provides us with more confidence and organization to keep focused on what is really important as PMs.

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    By Milan L

    •

    Feb 3, 2021

    Really well organized and touching on more-less all topics that PM can relate in daily activities. It helped me alot instantly to organize my work around product management since I was new in this role.

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    By Shivani B

    •

    Oct 18, 2021

    This is a good course on Digital Product Management which combines the concepts of Digital Transformation, Product Management and Business Transformation.

    Overall the fundamentals presented are concise.

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    By Juan

    •

    Oct 21, 2018

    Great course to have a large understanding of what product management is emphasising its interface role within the company. Highly recommend to people that want a hands-on course on Product Management.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Victor L C

    •

    Dec 27, 2020

    Great course to understand the way a PM can make grow a startup. Amazing teacher, Alex is a great communicator, and awesome lessons to have a good view about PM's work to create and improve products.

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