Learner Reviews & Feedback for Marketing Analytics by University of Virginia
About the Course
better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to
inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to
maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing
analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing...
Top reviews
SC
Apr 17, 2020
It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.
RN
May 31, 2020
Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.
401 - 425 of 1,830 Reviews for Marketing Analytics
By Pranav M
•May 11, 2020
Raj is an amazing teacher and a funny guy, I've learnt a lot along the way and it has helped my business ML models out A FAIR BIT
By Mayte S C M
•Mar 6, 2021
Amazing curse, the teacher is very intelligent and makes good jokes, you will learn a lot and you will find it very interesting.
By Ridoy
•Jul 23, 2020
That was tough lol I actually had to put in the effort. Thanks Prof you're super entertaining too! Only reason I could finish :)
By Ankuran N
•Jun 16, 2020
Its a great course and the best part was the squash *you will know what that is when you start the course !!!
highly recommended
By José L V W
•Apr 24, 2020
Raj seems to really know about the topics, and his enthuasiast motivates you to keep going. I really enjoyed taking this course.
By Ghazi T A
•Mar 26, 2020
Very good course, in terms of learning, content and teaching style. Highly recommended for anyone seeking a career in Marketing.
By Deleted A
•Jan 16, 2021
Complex, but very practical business notions explained in a very simple, clear and concise way. I highly recommend this course!
By Gaurav V
•May 30, 2020
Amazing course !!! I felt that the Week 4 section 2 was somewhat obscure. But one can google it anyways. Cheers happy learning
By Syaeful A
•Apr 19, 2020
Thank you University of Virginia, especially Raj who has delivered learning so well and is easy to understand, Good luck always
By Bijit D
•Sep 23, 2022
Enjoyed the course. It was an enriching experience. The speaker is knowledgeable, engaging and adds humour in the discussion.
By Vedant B
•Jun 29, 2021
Its a great course. Not very confusing and everything is explained to be understood by anyone without any marketing background
By VIJAY K S
•Jun 4, 2020
The course was awesome and I have learnt a lot from this. The examples and the narration of the concept was also very good....
By akshay s
•May 26, 2020
Good platform for online learning, Especially the courses which are provided free by cousera is really appreciable, Thank You!
By Ajinkya S
•May 25, 2020
Awesome experience , Go for the course and take the golden tip and the trick of the trade. Hats off to the team and the coach,
By cista s
•Nov 27, 2018
It is a good course and it develops my insight in marketing analytics which will help me in my further career in business area
By Faheem A
•Mar 23, 2021
During this I have learned many new ideas of marketing. this course is very interesting for me. Course contents is very good.
By Anthony T
•Jul 16, 2020
Good for newbie and this course teach you a lot of study case that will make you more undertand beside of theoritical lesson.
By Grace D
•Jul 10, 2020
This course is very practical with a lot exercises to bring home the point. The lecturer was very patient and is very skilled
By Joyce T
•Jun 29, 2020
This course was rigorous and it really makes you think. The professor presented this course in a fun and intimidating manner.
By Reinhart Y
•Jun 2, 2020
Excellent Program with great explanation from the Professor. Thank you so much for this course. a very useful program for me.
By Paul S
•Apr 22, 2020
Thank you! I have learned a lot through out the course. I would love to look forward for more advance analytics in marketing.
By Alexey P
•Sep 1, 2020
The course is simply amazing! Especially a lecturer who explains difficult material in an accessible way. I really liked it.
By Preeti N K
•Jun 8, 2020
It is a beautifully designed course,with a lot of engagement at every point .The course is quite interesting and insightful.
By Suraj B
•Jun 18, 2019
best in class, Prof. Raj is exceptionally well in his concepts. Much needed for students like me who are marketing hustlers.
By Vishak
•Jun 26, 2017
Very good course videos & materials. Practical & pragmatic ways to asses marketing performance is brought out in this course