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    Back to Marketing Analytics

    Learner Reviews & Feedback for Marketing Analytics by University of Virginia

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.7
    stars
    6,418 ratings

    About the Course

    Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into
    better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to
    inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to
    maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing
    analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing...
    ...

    Top reviews

    SC

    Apr 17, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

    RN

    May 31, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

    Filter by:

    951 - 975 of 1,830 Reviews for Marketing Analytics

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By swati s

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    Jan 12, 2021

    This course has increased my knowledge.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Akash G

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    Sep 24, 2020

    Awesome insights on marketing analytics

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Agustín F

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    Aug 28, 2020

    Excelent course, i highly recommend it!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Namrata R

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    Aug 9, 2020

    The entire course was quite insightfull

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By AKASH S

    •

    Jul 14, 2020

    its very helpfull fr management student

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Tushar M

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    May 4, 2020

    Amazing course to enrich your knowledge

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Suvankar D

    •

    Apr 27, 2020

    Awesome course learned so much from it.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Md a h

    •

    Apr 15, 2020

    Very informative course. Learned a lot.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Khaled

    •

    Jan 16, 2016

    Simple, clear and add great value to me

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By NETTEM T

    •

    Jan 2, 2022

    Wonderfully designed, helpful course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By minh n

    •

    Sep 29, 2021

    This course give me a lot of knowledge

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Vivek V

    •

    Jul 14, 2020

    very good course,will recommend to all

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nabila A

    •

    Jun 19, 2020

    easy to understand, thankyou coursera!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Md M A

    •

    May 25, 2020

    Best course about Marketing Analytics.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Aman S

    •

    Apr 20, 2020

    Well curated course, a must-do course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Pablo R

    •

    Sep 25, 2019

    Great course with meaningful knowledge

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Faik S B

    •

    Jan 14, 2023

    Thank you.

    It was very good experience

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Preeti P

    •

    Jan 4, 2023

    This is an absolutely amazing course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Vedaant M

    •

    Apr 25, 2021

    Got to learn a lot of things. Worthy!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nihar

    •

    Oct 2, 2020

    Teaching faculty is great as expected

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nur G

    •

    Aug 30, 2020

    Thank you for easy providing material

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Roshny D

    •

    Jul 20, 2020

    great course with very good examples.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Joshua S

    •

    Jul 14, 2020

    Raj was really great and informative!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Kuneek G

    •

    Jun 12, 2020

    Great Learning and very good speaker

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Mansi P

    •

    May 8, 2020

    Excellent course.. very well designed

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