Learner Reviews & Feedback for Marketing Analytics by University of Virginia
About the Course
better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to
inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to
maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing
analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing...
Top reviews
SC
Apr 17, 2020
It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.
RN
May 31, 2020
Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.
976 - 1000 of 1,830 Reviews for Marketing Analytics
By Jeet S
•May 7, 2020
Excellent Course! Highly Recommended!
By Mindru D
•Jun 28, 2016
Very well defined and good materials!
By Nathan K
•Dec 20, 2020
Very nice and informative thank you!
By Prosper A
•Aug 19, 2020
It teaches you a lot about marketing
By Oscar M R H
•Jul 26, 2020
Great course and very good explained
By Vaishali
•Jun 30, 2020
Thanks Professor and bye to Squash!!
By Dinesh K
•Jun 7, 2020
Life changing course thanks Coursera
By Umang T
•May 25, 2020
excellent course, learned new things
By Shubham A
•May 19, 2020
Nice content and were well explained
By Guntur B K
•May 2, 2020
Excellent course superb presentation
By Atharva T
•Apr 19, 2020
Great learning's throughout..Ty sir.
By Lakshaya R S
•Apr 14, 2020
Could have gone a bit into rfm model
By Deleted A
•Dec 2, 2019
Informative lectures. Cool Lecturer.
By Kristin P
•Jan 13, 2021
Lot of maths, but very interesting.
By MOHAMMAD M
•Jun 17, 2020
It was pleasure to have this Course
By Sakshi S
•Jun 1, 2020
To the point and relevant content .
By Tadpong T
•May 10, 2020
Very good session , a lot to learn.
By Shubham M
•May 6, 2020
Thanks for the knowledge keep going
By Rabi S
•Jul 10, 2018
Great work By Raj and coursera team
By Reza Z
•Dec 3, 2015
thank you for your fantastic course
By JAVIER M R
•Oct 5, 2021
great course, really good examples
By Dhruv P
•Aug 28, 2021
really nice course for any student
By Deleted A
•Nov 30, 2020
This course is very helpful to me.
By omesha V T
•Jul 3, 2020
very interesting and knowledgeable
By Himanshu T
•Jul 3, 2020
great course and it helps me a lot