What Is a User Interface (UI) Designer?
February 12, 2025
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This course is part of User Experience Research and Design Specialization
Instructors: Clifford Lampe
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Understand survey methodology from the UX perspective
Learn techniques to gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies
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This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design!
Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: -Learn how web analytics works and how to analyze analytics data -Understand how to develop A-B tests, before/after, and multivariate experiments -Learn how to set up and analyze remote unmoderated testing studies -Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research -Understand the survey population: when to sample, when to recruit -Develop a survey instrument that meets your requirements -Analyze and report on surveys -Learn to critique user surveys
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We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
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Reviewed on Mar 13, 2024
This course was development it seem different from the design approach where as it was an advancement and intensive to me.Very good course. I was not aware that UX/UI is broad.
Reviewed on Mar 12, 2023
One of the awesome courses from Michigan UN, It's so helpful for me.
Reviewed on Nov 3, 2019
Awesome course!! Learned so much and projects were very applicable to real scenarios
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