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    Back to Customer Analytics

    Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.6
    stars
    11,911 ratings

    About the Course

    Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
    programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
    predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
    professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
    their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
    ...

    Top reviews

    AA

    Apr 5, 2017

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

    ND

    Jan 30, 2019

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

    Filter by:

    1051 - 1075 of 2,542 Reviews for Customer Analytics

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    By Bandhia A L

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    Jan 10, 2022

    good , but the video is too long it can be bored..

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Yehor T

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    Nov 23, 2020

    Very interesting and comprehensive course! Thanks!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Deleted A

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    Aug 24, 2020

    well crafted course for the analytics professional

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Hardeep S C

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    Jun 18, 2020

    Excellent course to learn more skills in analytics

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Anshul N

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    Aug 25, 2019

    Amazing Course. A great step towards better future

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Kevin C

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    Nov 8, 2018

    Great introductory overview of customer analytics!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By vedant m

    •

    Mar 14, 2018

    One of the top notch faculty and an amazing course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Endurance O

    •

    Jun 27, 2017

    exciting and revealing... i certainly want more!!!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By João F

    •

    Apr 1, 2016

    5 Star course. Very clear and full of information.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Harsh A

    •

    Mar 30, 2016

    very very useful course taught in a simple manner.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nhật H L

    •

    May 28, 2024

    The course is so great. I can learn more from it

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Tanishq M

    •

    Sep 6, 2022

    Great course when starting a career in analytics.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Olasunkanmi

    •

    Mar 31, 2022

    Content is relevant and presentation is excellent

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By dileep k

    •

    Jul 8, 2021

    Well explained with different real life examples.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Katerie L

    •

    Jan 28, 2021

    Enjoyed learning the basics of Customer Analysis!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ismael W

    •

    Jul 15, 2020

    excellent course to analyze the consumer market!!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By David S

    •

    May 14, 2020

    Very practical class offered by great professors.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Yaswanth Y

    •

    Jul 30, 2017

    Very helpful to know about the current happenings

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Brittney J R

    •

    Apr 27, 2017

    Fantastic course, exactly what I was looking for!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Rakesh K S

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    Nov 1, 2016

    Excellent way of introducing customer analytics !

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By deeban b

    •

    May 16, 2016

    Excellent professors with quality course content.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Vignesh A

    •

    Aug 10, 2020

    One of the best course offered through Coursera!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Teo J F

    •

    May 15, 2020

    Tough quizzes, forces you to think but worth it!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Bilash S

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    Jan 6, 2020

    Would be great if we get some practical exposure

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By AMAN C

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    Jul 28, 2019

    It's lucrative course for analysis the business.

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