Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,935 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
...

Top reviews

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

Filter by:

2201 - 2225 of 2,547 Reviews for Customer Analytics

By Andres

Jan 5, 2018

Good as basic information

By Pouya S

Jul 18, 2021

It was very insightful.

By Sanket P

Dec 12, 2018

lengthy course material

By Jorge A

Jun 24, 2019

Very good!!! Thank you

By Ishan A

Sep 9, 2018

Its really really good

By SI P

Oct 20, 2017

优点是深入浅出 不需要太多基础 并且非常系统

By Salman A

Dec 27, 2016

Overall a great course

By Mohammad A Z

May 10, 2020

This was very helpful

By Sandeep K

Apr 14, 2017

Thanks for your help.

By KASHIKA J

Jul 12, 2020

it is great indeed.

By 吴泽建

Jul 12, 2018

很好的课程,就是缺少一点讨论,否则更好

By Cristina S d K

Apr 30, 2016

Interesting content

By PIYUSH

Sep 28, 2020

best experience !!

By Moiz V

Jun 8, 2019

Good going so far.

By Naveen N

Nov 27, 2017

Hard to read graph

By Diego V M

Oct 12, 2017

Muy recomendable!

By Taiwo O O

Aug 24, 2020

Wonderful course

By Mohammed N

Jul 4, 2018

Need certificate

By MEENA K S

May 12, 2020

course was good

By Kashyap K

Oct 3, 2019

Vague at times.

By Edgar L

Oct 24, 2017

Very insightful

By Sagar P

May 8, 2017

NICE COURSE!!!!

By 王铮

Apr 30, 2016

老师将的很好,但内容不是很多。

By Yu Y

Jul 11, 2020

too theretical