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    Back to Customer Analytics

    Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.6
    stars
    11,911 ratings

    About the Course

    Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
    programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
    predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
    professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
    their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
    ...

    Top reviews

    AA

    Apr 5, 2017

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

    ND

    Jan 30, 2019

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

    Filter by:

    2476 - 2500 of 2,542 Reviews for Customer Analytics

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    By James M

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    Jun 5, 2022

    Quiz questions aren't close enough to the source material. Slides needed for questions are made available for download at the end of the week instead of the beginning.

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    By Robert

    •

    Sep 3, 2018

    Experienced it as 1, a lots of quantitative statistics, 2, focused on B2C. None of these really apply to either me nor the company, so most contents will not apply.

    Filled StarFilled StarStarStarStar

    By Katelyn J

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    Oct 9, 2015

    Interesting assortment of professors but very little interaction in the course. Just 4 quizzes. Not very helpful for building a deep understanding of the material.

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    By Kaela W

    •

    Nov 12, 2015

    Gave theoretical information but no practical, applicable information to use and help me do my job better. Quizzes didn't match information covered in videos.

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    By Gabriel M Q

    •

    Dec 9, 2022

    I liked the introductions, but they don't teach how do the Cohort or the buytillyoudie sheets. I come here for this, so the value isn't fulfill for me.

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    By Anil K

    •

    Jan 13, 2016

    I found this course to be very theoretical. Could have used some customer analytical examples to segment customers and any other similar applications.

    Filled StarFilled StarStarStarStar

    By Pedro M

    •

    Jun 17, 2016

    Great course, great content, I really like this course. But if English is not your first language, the exams are crafty enough to be in trouble...

    Filled StarFilled StarStarStarStar

    By Prateek S

    •

    Oct 22, 2016

    Not helpful just provides only some basic insights. Not expected such type of course content, it could be more enriched in the course content.

    Filled StarFilled StarStarStarStar

    By Shikhar V

    •

    Dec 8, 2015

    Wasn't practical and I couldn't take away many learnings from this course. Would have liked some hands on real world problems to work on.

    Filled StarFilled StarStarStarStar

    By Mia Z

    •

    Feb 18, 2018

    Too high level and there's no detail tools and exercise for analytics. I felt I didn't learn much after this course. Quite disappointed.

    Filled StarFilled StarStarStarStar

    By Lauri S

    •

    Apr 10, 2016

    While these courses have interesting subjects, the content is very light, requires little effort and hence results in little learning.

    Filled StarFilled StarStarStarStar

    By sebastien k

    •

    Sep 26, 2017

    Good introduction to get an helicopter view on the topic.

    Lacking of hands on exercises and explanation of more advanced concepts.

    Filled StarFilled StarStarStarStar

    By Cackowska D

    •

    Feb 11, 2017

    it was quite difficult to follow , due the language barrier and it was only overview , they could gave a bit more informa

    Filled StarFilled StarStarStarStar

    By Christiaan B

    •

    Sep 26, 2022

    The content is good the presentation and the structure is really bad. It took so much more effort to follow and listen.

    Filled StarFilled StarStarStarStar

    By Manoj J

    •

    Aug 5, 2016

    I was expecting some models will be designed and solved in the class sessions. But the lectures contain only theories.

    Filled StarFilled StarStarStarStar

    By Hussein M

    •

    Jul 25, 2020

    the course is introduction and it's not deep , i felt bored actually plus i was afraid form the Indian professor

    Filled StarFilled StarStarStarStar

    By Ananth V B

    •

    Feb 8, 2017

    Lots of theory and concepts, but little in the way of how to solve customer analytics problems yourself.

    Filled StarFilled StarStarStarStar

    By Hugo C

    •

    Nov 30, 2020

    The material is very superficial and there is not much practice; all quizzes are conceptual only.

    Filled StarFilled StarStarStarStar

    By Gladys L

    •

    Dec 26, 2016

    Compared to Operations Analytics class, this class does not provide as much applicable skills.

    Filled StarFilled StarStarStarStar

    By Noel F

    •

    Jan 24, 2016

    Very high level course, interesting as a background but doesn't really deep dive in any topic.

    Filled StarFilled StarStarStarStar

    By Shu L

    •

    Jan 19, 2023

    Poor organized, limited resources, lack of further explanation.

    Filled StarFilled StarStarStarStar

    By Harsh P

    •

    May 22, 2020

    Need some practical application assignments instead of a quiz!

    Filled StarFilled StarStarStarStar

    By Ian L

    •

    May 21, 2022

    Outdated, and very few applicable lessons on today's market.

    Filled StarFilled StarStarStarStar

    By Semen G

    •

    Nov 22, 2020

    Субтитры не работают, тесты в любом случае на английском

    Filled StarFilled StarStarStarStar

    By Daniel A

    •

    Oct 24, 2019

    It did not satisfy my thirst for knowledge on this topic

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