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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,935 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
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Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

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876 - 900 of 2,547 Reviews for Customer Analytics

By Christina T

Sep 20, 2019

Very nicely organized, high-quality class. Definitely worth the effort.

By RAHUL G

May 24, 2019

Professor Bradlow was amazing. I'm going to remember most of his stuff.

By Ribka A M

Jul 14, 2018

Very, very a good and applicative course. You have to join this course!

By Amarpal C

Sep 22, 2017

Amazing insights along with practical examples and real life scenarios.

By yaffa l

Oct 17, 2016

really loved this course. will be recommending it to our hr department.

By Steven C C

Jan 6, 2021

Challenging and mind expanding. Thank you for the valuable knowledge.

By Kim R

Sep 14, 2020

This was so informative and interesting, I really enjoyed the content.

By PRADEEP R

Sep 3, 2020

This course is very effective. I really learnt a lot from this course.

By Rishabh S

May 23, 2020

Very good content accompanied by great examples and practical problems

By Tanaz A

Apr 29, 2020

It was fun. Got some new things to learn. All in all a good experience

By dxprashant100

Dec 27, 2019

One of the best specializations for the carrier in Bussiness analysis.

By Amar S

Jun 3, 2019

The course is very informative and also imperative for young students.

By Cecilia

Mar 25, 2019

It's very helpful for beginners to know more about customer analytics.

By pranita n

Jan 7, 2018

very helpful course if you plan to make your career in service sector.

By Rolf S

Jul 20, 2017

Quiet basic in the beginning, getting very interesting over the weeks!

By Ahmad a

Feb 2, 2017

I have enjoined taking this course and learned a valuable information

By Alex O R C

Apr 18, 2016

Excellent for Marketing Consultants and new quantitative professionals

By indrajit g

Apr 3, 2023

One of the best course in Business Analytics and Customer Ananlytics

By Joshua M

Jun 18, 2017

I love it so far, and it is helpful for starting a career transition.

By Anindya C

May 3, 2017

amazing course designed in a simplified manner ....god bless coursera

By Thu H

Dec 5, 2016

Very helpful course for better understanding about customer analytics

By James W

Oct 8, 2016

An eye opener ! a must for all in Marketing , Advertising and beyond.

By Ifeanyi T I

Jul 25, 2016

The course did justice to Customer Analytics and showed new insights.

By Nawabzada T r

Jan 25, 2024

A very informative analytical course , brilliant learning experience

By Stella O E

Jul 20, 2020

Detailed presentation with relevant examples. I really learnt a lot.