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    Back to Introduction to Marketing

    Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

    Filled StarFilled StarFilled StarFilled StarFilled Star
    4.8
    stars
    13,173 ratings

    About the Course

    Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this
    course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
    principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
    constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
    Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
    ...

    Top reviews

    MA

    Mar 21, 2016

    Filled StarFilled StarFilled StarFilled StarFilled Star

    This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

    AK

    Dec 5, 2015

    Filled StarFilled StarFilled StarFilled StarFilled Star

    I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

    Filter by:

    601 - 625 of 2,509 Reviews for Introduction to Marketing

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    By Jianjiang B

    •

    Jan 23, 2022

    This is a great course that allow me to learn about some key knowledge about marketing, and the teaching staff is brilliant and professional.

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    By Suresh N

    •

    Oct 16, 2021

    Covered everything one might need to understand the importance and the power of Marketing. Very informational and well put together content.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Akash G

    •

    May 24, 2021

    great learning for beginners!! they have laid pillars of basics pretty well and now i feel i can keep building on these basics all the time!!

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    By Valeriya L

    •

    Oct 23, 2018

    Thank you very much I'm so happy for your help My Dear Teachers. Good Luck. Thank Coursera for good material and this web site a lot!!!:):):)

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Debra F

    •

    Feb 23, 2016

    Professors were excellent. All ideas and concepts thoroughly and clearly explained with good use of examples to help solidify various topics.

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    By BARBARA M

    •

    Dec 10, 2015

    very interesting course, loved all lectures, very clear arguments , trying to do my best to make quizies and have the top, thx to Professors!

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    By Marita D G

    •

    Jun 25, 2020

    I learned a lot in this course. It is very helpful for my future goal. I will definitely recommend this course to my friends and colleagues.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Deleted A

    •

    Jul 16, 2020

    Great professors and great content! Definitely recommend this course for anyone interested in Marketing. No background knowledge necessary!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Veronica V V

    •

    May 29, 2020

    Very informative, and the information was presented well. A great introductory course for those with little previous exposure to marketing.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Dunja S

    •

    Apr 13, 2020

    Great course to add some new information and acquire knowledge. Great lectures with good text along with the videos. Prof. Kahn is awesome!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By alexandra

    •

    Jan 14, 2020

    Great info, especially if you are looking to start a business or currently working for a company that could use some fresh perspectives. :)

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Emily B

    •

    Mar 8, 2016

    Great course, very good lecturers, lots of different practical examples, easy to understand and very comprehensive. Would highly recommend.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By ZIJUN C

    •

    Mar 8, 2019

    Highly recommend this course! Really helpful to build a framework on the marketing field. Hope this informative course could help you too.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jamie R

    •

    Dec 14, 2017

    Great course, thorough and very useful. I would recommend this course to anyone seeking a foundation in the basic principles of marketing.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sreenivasa R K

    •

    Feb 9, 2017

    The way of teaching is Awesome and easily understandable. The lectures and Short but very informative. Hope I would get to study there...

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Zoila C

    •

    Apr 11, 2016

    I'm new to this area, but I feel I learned a lot, everything was explained very simply. I look forward to loving the next courses as much!

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    By Nikhil R

    •

    Jan 23, 2016

    Great Insights from the best professors of wharton school.I strongly recommend you to take this course if you are interested in Marketing.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Grażyna Z

    •

    Dec 18, 2015

    This is just what I've been looking for, I can't get enough of listening to the lectures. Thank you, Wharton team for a fantastic journey!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Anvitha R

    •

    Feb 15, 2021

    Great course I was a beginner but due to the course, I could understand the basics of Marketting. Hoping to do more courses in the future

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jude E

    •

    Nov 4, 2018

    Very informative and a great course to refresh your marketing skills and gain knowledge. Thank You Prof Kahn, Prof Peter and Prof Bell!!

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    By Olesya A

    •

    Jun 14, 2018

    Good intro to the most recent concepts and frameworks in marketing. I like the professors, they are knowledgable and engaging. Thank you!

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    By Laxmikanth R B

    •

    Sep 3, 2017

    I loved the Course. It has set a good tone as far as my basics on marketing is concerned. Thank You for the wonderful effort and sharing.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By maria s

    •

    Aug 16, 2023

    I have no back ground knowledge of business but this course taught me the basics and concepts so well that i didnt find it hard at all.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nihal S N

    •

    Jul 19, 2020

    Great guidance by all the three faculties. Complex terms were made easier to understand with the help of suitable examples and graphics.

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    By SIDDHARTH S

    •

    Aug 23, 2019

    Great Course! Core concepts have been explained in a very simplistic manner.

    Every time I revisit the course I always learn something new

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