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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,346 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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951 - 975 of 2,539 Reviews for Introduction to Marketing

By Barbara M

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Dec 27, 2015

Very interesting and eye-opening course, with real life examples and many wow-moments.

By Issac M

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Mar 16, 2025

This is exactly what I needed as an Engineering Major looking to understand Business.

By Jonathan B

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Sep 7, 2024

I really enjoyed it! Thank you! It's a valuable refresher at this stage of my career!

By gamal M

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Feb 11, 2022

to be honest if you want learn marketing you should learn this course for foundations

By Soomin K

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May 5, 2021

Great lectures from awesome professors. Learned about marketing with very short time.

By Tressia S

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Apr 18, 2021

clear explanation, super helpfull for a pro in other field to learn marketing. salute

By Juan N C M

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Jun 22, 2020

Great course, many interesting subjects. Makes me want to learn more about marketing!

By Erin D

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May 16, 2020

Awesome course with fabulous teachers and great examples! Very clear and informative!

By Shahriar S

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May 3, 2020

Excellent Teachers. Never, not for a moment I felt like I am a newbie in this sector.

By Raihan A R

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Apr 25, 2020

Its a very helpful introductory course and so many new practical things to learn here

By NISHI P

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Apr 11, 2020

Hi ,

This course was really good . I learned a lot about various concept of marketing.

By Rohit B K

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Jan 23, 2020

I have learned a lot through the course. Thank you coursera for giving me a platform.

By Nicole C B

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May 14, 2018

es un gran curso estoy emocionada por llevarlo y por que me den esta gran oportunidad

By Anne V

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May 8, 2017

Best class ever. I like marketing but you guys are the best. Happy Teachers Week :)

By VICTOR J

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Oct 10, 2022

Very usefull information, the quality is so high and the added value is impressive.

By Anupam G

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May 30, 2021

Excellently structured and Superb Professors! Drives you to click for the next class

By Miss V V

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Feb 8, 2021

This module was excellent i was able to learn so much in a very short period of time

By Ali W

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May 22, 2020

Really enjoyed the production quality of this course. The professors were excellent.

By Yongshan D

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Jan 27, 2020

Excellent course for beginner offering easy-to-grasp knowledge and thinking methods.

By Elijah J

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Jul 25, 2019

For an introduction course i feel like I’ve learned about half a year of information

By Emrah A

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Jun 12, 2019

Great website to improve your skills and knowledge. Worthy to spend money on courses

By Elisabeth J J

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Nov 3, 2018

I loved this course! I learned a lot and am excited to continue to use my skills! :)

By Ebenezer P K G

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Nov 30, 2016

Priceless marketing principles and guidelines revealed into detail!! Very essential.

By Pulkit A

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May 18, 2016

Great course! Would highly recommend to anyone looking for an overview of marketing.

By Tim R H

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Feb 24, 2016

Great course. Learned a lot! Helped me see how much work goes into marketing and how