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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,346 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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1901 - 1925 of 2,539 Reviews for Introduction to Marketing

By LUZ E V C

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Jan 12, 2016

EXCELENT..!

By ISMEL T C

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May 22, 2025

Excenllent

By Mateus A

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Apr 26, 2025

Excelente.

By Shravani K

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May 14, 2023

Insightful

By G G B S J

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Oct 16, 2022

Thank You

By Túlio J

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Nov 29, 2021

Excellent!

By Chiesa V

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Oct 1, 2021

thank you

By Zibo W

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Dec 22, 2018

Wonderful.

By Wenbo S

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Dec 12, 2017

Thank you!

By Mayo T

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Nov 6, 2017

Excellent!

By Andriy F

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May 25, 2017

excellent!

By Pilli J K M

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Apr 16, 2017

I love it!

By joseph a

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Jan 20, 2017

It is best

By Eleven G

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May 1, 2016

入门加提升，真的很好

By Ruth A L

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Jan 27, 2016

Excellent!

By 2li

•

Nov 11, 2015

gud course

By TommySM

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May 31, 2025

very good

By Eslam N

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Sep 29, 2024

very good

By Brendan R

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Sep 15, 2024

Increible

By EMILY A H R

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Aug 28, 2024

i love it

By Khuram M

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Jul 23, 2024

Excellent

By THI T H L

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Apr 20, 2024

very good

By John M C

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Apr 20, 2024

Impactful

By R “ S

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Feb 17, 2024

very good

By eric c

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Dec 30, 2023

very good