Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
2351 - 2375 of 2,510 Reviews for Introduction to Marketing
By Matteo S
•Mar 16, 2018
great awesome incredible. Loved prof Kahn.
By VEMASANI C T
•Apr 1, 2020
Good course with a touch of practicality.
By GURU C E
•Oct 28, 2018
Please update the course latest examples.
By Blair E S
•Sep 26, 2019
Fun, interactive and thorough. Thank you
By Deleted A
•Apr 18, 2016
I learnt so much to benefit my business!
By Mohammed L
•May 10, 2021
professional professors , thank you lot
By Kadiatou B
•Oct 4, 2020
Module 3 was too long, should be split.
By Ntsako F N
•Jul 13, 2016
Very insightful and interesting course.
By Hari B
•Oct 3, 2024
Videos were kind of hard to understand
By Hesham m s
•Jan 13, 2023
i learned a lot about Market technique
By Mohamed O E
•Oct 8, 2019
Fantastic course, i have learned a lot
By Gabriel F
•May 13, 2016
Good contents, tests are well designed
By Stephen D
•May 27, 2020
Very well explained. I learned a lot.
By Sanket A
•Mar 18, 2020
Highly Recommended and useful course.
By Pascal J
•Oct 3, 2017
Great course with real life examples!
By pranay c
•Jan 13, 2016
Very Helpful To revise all the topics
By Varun H
•Jun 6, 2020
Good introduction to basic marketing
By Kevin P
•Apr 2, 2020
Tough course for me. Yet informative
By Mrinal C
•Jan 13, 2020
More assignments and quizzes needed.
By Agastya
•May 27, 2017
Missing more future facing concepts?
By Augusto P B
•Mar 6, 2017
Excellent introduction to Marketing
By Brennen C
•Nov 30, 2018
Pretty good course, challenged me
By Kimberly B
•Aug 20, 2017
Great overview - I learned a lot!
By Nato C
•Sep 1, 2016
Very interesting and informative!
By Sana A
•May 5, 2016
It's a great foundational course.