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    Back to Introduction to Marketing

    Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

    Filled StarFilled StarFilled StarFilled StarFilled Star
    4.8
    stars
    13,173 ratings

    About the Course

    Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this
    course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
    principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
    constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
    Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
    ...

    Top reviews

    MA

    Mar 21, 2016

    Filled StarFilled StarFilled StarFilled StarFilled Star

    This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

    AK

    Dec 5, 2015

    Filled StarFilled StarFilled StarFilled StarFilled Star

    I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

    Filter by:

    251 - 275 of 2,509 Reviews for Introduction to Marketing

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Raghav B

    •

    May 30, 2020

    I really loved the course. Truly amazing course for me as a beginner, learnt some very different topics under makreting that I didn't know came under marketing and enjoyed it. I really had fun learning about customer psychology behind different things.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Luis A B

    •

    Mar 25, 2016

    Great introductory to the world of marketing, I felt in love with marketing thanks to the professors, I used to think marketing was just advertising but is much more as it is centered in the core of the business you want to develop, highly recommended.

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    By Luciana B M

    •

    Jun 28, 2020

    Excelente curso, superou minhas expectativas! Os professores são muito experientes, vindos daquele que é considerado um dos melhores departamento de marketing do mundo! Todo aquele que tem seu próprio negócio (ou pensa em ter!) deveria fazer o curso.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Noor A

    •

    Apr 11, 2020

    Excellent Course! There are so many new things like Customer Centircity, Pricing in a Brand, Brand Positioning, Price Elasticity. It is a really challenging course that will stretch your thinking, at least if you attempt in under 2 weeks, like I did

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Vatsal S

    •

    May 20, 2016

    Really impressed with the conceptual clarity and the overall pedagogy of this course. This is a perfect prerequisite course before one starts off his MBA. Thank you faculty of Wharton for this quality learning experience.

    Vatsal Singh

    New Delhi, India

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Katy S

    •

    Feb 24, 2016

    This course was very helpful at explaining what the different approaches a business can take. The professors were also very efficient and made it so the course easy to follow. I am now trying to take this knowledge and apply it to my small business.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sarah B

    •

    Feb 18, 2016

    Really a great introductory course. There is a high level of professionalism and I find the speakers to be very credible. I'm very eager to take more Marketing courses from Wharton especially on topics such as B2B marketing and industrial marketing.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Vasundhara T

    •

    Apr 4, 2025

    The course is very insightful with amazing faculty and resources. The concepts are very palatable and memorable thanks to the quintessential examples the professors have curated. It is clearly a very fundamental course in Marketing. Thanks Wharton!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Angela G

    •

    Nov 9, 2019

    I found the information given in this course easy to understand and apply. Some of the course material could be updated, but the general principals are there and still relevant today. I look forward to taking additional courses by these professors.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Devesh R

    •

    Sep 9, 2019

    It is very good for beginners to gain insights about marketing. It really helps in understanding the tactics that one needs to incur to climb up the corporate ladder in marketing. Great work by all the three professors. Appreciate it! Thanks a lot!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Michael J

    •

    May 26, 2021

    class was very intuitive, and the course instructors were very clear and thorough in there explanations. The clourse was set and a good pace, with great information to take notes on. Also, the bulletin was a great place to go back and find help.

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    By Aaditya K Y

    •

    Jun 24, 2020

    Everyone should do this course even if you don't want to be in business. By taking this course you will not only gain marketing skills but also become better as a customer. You will be able to see what techniques businesses are using around you.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Dennis L

    •

    Apr 29, 2020

    I must say this course has broadened my scope of thinking and approach to marketing. Marketing is evolving and hence you need to aquire new ideas to meet the high demands of recruiters and expand yourself. I'm grateful to have this at this time.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Arnold F

    •

    Aug 28, 2019

    Recommend this course to individuals attempting to gain a better conceptual understanding of Business. I really enjoyed the lectures and content taught throughout the weeks which provided a unique insight into the different aspects of business.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Deleted A

    •

    Sep 15, 2017

    Loved it ... almost through with the course and have found it to be a trove of key concepts and theories. In particular, each of the professors in this course were top notch and a treat to learn from. Thank you Coursera for making this possible.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By George d A S

    •

    Sep 19, 2020

    Curso incrível, obtive novos conhecimento em Marketing e com certeza estes novos conhecimentos me ajudarão na minha carreira profissional, agradeço muito ao Coursera a oportunidade de estudar estes conteúdos em uma universidade tão conceituada.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Carlos Z

    •

    Jan 6, 2020

    It is an excellent course! The instructors prepared with the high quality that distinguishes the University of Pennsylvania. Enriched with many readings, recommendations and videos. A lot of experience available to everyone. Highly recommended.

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    By Diane Z

    •

    Jul 12, 2020

    I loved this course! All the instructors had very interesting and well-executed presentations that I really loved watching. Even as a high school student, the course felt straightforward and easy to understand. I would definitely recommend it!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Keshav

    •

    Apr 28, 2020

    it's a great course to know how the market structure works. as being from engineering background it was quiet interesting to learn about different marketing strategy. and I'd just like to thank to all the professors for their amazing insights.

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    By Laura D O

    •

    May 22, 2016

    Concise course covering core topics, with a good mix of fun applied psychology and drier business theory. All three professors are clear, engaging, and watchable. Excellent course and I look forward to taking part in Wharton's other offerings!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sahar B R

    •

    Jun 15, 2019

    Thank you Coursera for this big opportunity. The course helped me in my first steps in Marketing, especially understanding the fundamentals and the theory behind, and now I am advancing more confidently asthe Marketing Manager of my startup.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Oscar E S

    •

    Jul 23, 2018

    Great updated view in the Marketing field, applicable to big corporations and smaller start-ups getting into the market. It was clear to me that most of the marketing aspects of a business where covered with mastery and great communication.

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    By Anurag S

    •

    Nov 13, 2016

    The content is top notch, though mostly focussed on examples from the modern IT or eCommerce companies. Content is also a subset of a more comprehensive set of lectures, but all of it is very good as expected from a B-school of this caliber.

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    By Jesse

    •

    Jun 14, 2021

    This course has an excellent set of instructors that really work to build a strong foundation in basic business principles. You will learn about customer centricity, price elasticity, branding and so much more. Exceedingly well put together.

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    By Nurshatjan S

    •

    Apr 3, 2020

    I really enjoy this course, I had the same courses two years back in my school but the professor did not explain some content very well, with this one offered by Wharton, the quality is very high and you can learn a lot through this course.

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