Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
651 - 675 of 2,509 Reviews for Introduction to Marketing
By computer m
•Jun 3, 2019
Developed a lot of interest in Marketing and want to do my MBA at Wharton School of business.Excellent teaching by three professors.
By atharvashinde
•Mar 10, 2019
A very informative course, especially the way of teaching is phenomenal and the concepts are cleared! I really recommend this course
By Christian J K
•Nov 27, 2018
Event though I did a Marketing subject at university 17 years ago, this course presented me with a lot of new cutting-edge concepts.
By vanessa X
•Mar 31, 2018
it's very useful for me to know the basic and general knowledge about marketing. I will continue with it and expect my certificate!
By Haytham A H A R E
•Nov 28, 2017
Really , thanks a lot for my coaches in this course & i really appreciate there effort to explain the steps to be a good marketer .
By trilok c
•May 2, 2017
This course explains the fundamentals of Marketing. I've learnt so many new things and concepts. Should have in your learning list!
By Zhidian Y
•Oct 25, 2022
The course is very well-designed to follow and after finishing it, if feels very nice to have learned something very interesting.
By Wiafe M
•Mar 31, 2021
I really like this course , it gave me an insight on what marketing is , thank you
Barbara E. Kahn, Peter Fader, Jagmohan S. Raju
By Yasmin P
•Aug 19, 2020
I enjoyed this course and learned a lot in spite of struggling to find time to study. I am looking forward to continuing studying.
By ROHIT B
•Apr 30, 2020
It is an amazing course. Through this course your horizons will widened and also the Ms.Khan interacts with you very effectively .
By Jennifer F
•Apr 26, 2020
Learned a lot of relevant information, the pace and content was accessible and made it easier to complete while working full time.
By Ben N
•Apr 1, 2020
Excellent course! Amazing professors. well organized and structured. Easy to grasp layout and great examples. Thank you very much.
By Bishal K D
•Jul 13, 2019
Understood new perspective about marketing and real life examples of the organisation was very much relatable to the entire couse.
By Ayo S (
•Jan 2, 2016
This course is an amazing eye opener to some of the key elements that make a successful marketing operations of any firm. Love it.
By Palak T
•May 19, 2021
This course helped me decide the course of my career! Studying Marketing at Wharton is an absolute dream.
Absolutely recommended!!
By Shams R
•Aug 13, 2020
The course was well taught and thorough! I appreciate all the professors that have helped me gain so much knowledge in Marketing!
By Fatima E D
•Jun 10, 2016
accessible to all backgrounds, and most importantly, includes examples from real world companies that help contextualize lessons.
By Ma. T S I
•Jan 13, 2025
I have better appreciation about branding and customer-centricity because of this course! Thanks to Wharton Online and Coursera!
By Jordan D
•Nov 21, 2022
I thoroughly enjoyed the learning experience. The lecturers were engaging and the information was informative and well laid out.
By Gulzhazira I
•Jun 1, 2020
Thank you very much dor such a beautiful opportunity to study this course for free and to have such a good teacher as Mrs. Kahn.
By Samantha K
•May 3, 2020
Loved this course, very comprehensive introduction to marketing presented in a very user-friendly and easy to understand format!
By Cathy L
•Apr 7, 2020
I learned some really good background knowledge of business and i think the materials i learned from Wharton were really useful.
By Jake H
•Nov 27, 2016
The professors had a deep understanding of the subject matter and presented it in a concise, logical, and easy to follow format.
By sofia c r f
•Oct 31, 2016
I really liked this course and I am thanked for having the opportunity to be part of this community and of course to attended it
By Chloe Z
•Aug 15, 2016
This was a great course! Well-paced, great format, and lots of interesting, memorable information. It made a ton of sense to me.