Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
1226 - 1250 of 2,509 Reviews for Introduction to Marketing
By Arhant P
•Nov 8, 2018
Extensive concepts presented and taught in a juicy way!
By An T T
•Aug 2, 2018
Very informational; thoughtful and challenging quizzes.
By Aymann S
•May 7, 2018
Very informative and a great introduction to marketing.
By Wenting M
•Nov 19, 2017
super useful and fun!!! will recommend to my friends:-)
By Deleted A
•Jul 22, 2017
Best to build the core of Marketing.Intensive coaching.
By chhanak
•Apr 30, 2016
Such an insightful courses from Wharton Business School
By Muhammad W I
•Feb 17, 2016
very professional , amusing and well oriented course
By liling t
•Dec 31, 2015
It has brought me new insights in my data science work!
By Kehinde D
•May 10, 2020
I had an insightful learning session with this course.
By Vikas B
•Apr 29, 2020
Very good course for beginners in the business studies
By Evelina N
•Mar 20, 2020
Loved it! All the important info was given and taught!
By Esther T
•Nov 6, 2019
Highly informative and helpful information. Thank you!
By Basil A
•Sep 6, 2019
very effective short course which i learned from a lot
By Rahul R
•Jan 20, 2019
Really loved the course. Learnt a lot from Prof. Kahn
By Lina M S C
•Oct 29, 2018
Thanks for everything!! I really enjoy all the course!
By Andris M
•Nov 27, 2017
Very good and interesting marketing course! Thank you!
By rubens m s
•Aug 14, 2017
Great! It is clear, full of information, very didatic!
By Deleted A
•Jun 19, 2016
Extremely structured and profound lectures! Great job!
By Christopher R
•May 25, 2016
Great course. You get out of it what you put into it.
By Amit S
•Mar 21, 2016
I have just started this course and am already hooked.
By Emmerito S P
•Mar 12, 2025
the course help a lot for the foundation of marketing
By Obi O
•Jun 9, 2020
Informative course with useful introductory material.
By Tylow L
•Apr 15, 2020
Helped me to get a greater understnading of marketing
By Gerardo B R
•Apr 14, 2020
Very useful and practical examples, great instructors
By Chris V
•Oct 27, 2018
Very quick and easy course for marketing foundations.