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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,346 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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1426 - 1450 of 2,539 Reviews for Introduction to Marketing

By Yuhui Z

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Sep 1, 2024

Perfect, will recommend to my friends!!

By Lucas N

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May 1, 2024

Un cours complet et enrichie d'exemples

By Nilanjana J

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Jun 18, 2022

Very useful and understandable content

By Niharika J

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Aug 28, 2020

A very engaging and informative course!

By Ulisses G G

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May 5, 2020

very useful!! and I enjoyed doing it!!!

By Preet S

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Apr 19, 2020

Learned alot about basics of marketing.

By Muhammad U A

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Dec 29, 2018

Very informative and easy to understand

By RAHUL C

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Nov 21, 2018

Well structured and easy to understand!

By Aditya T

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Jul 21, 2018

ALL CONCEPTS WERE BEAUTIFULLY EXPLAINED

By Manish U

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May 27, 2018

one of the best marketing online course

By Karolis K

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Dec 19, 2017

good quality content, a lot of examples

By McKenna B

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Mar 13, 2023

I felt this was useful for my business

By Maine C

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May 19, 2022

very good course, clear and applicable

By diah e

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Apr 19, 2021

the material were explained thoroughly

By Phillip B

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Oct 25, 2020

Great course! Lots of practical ideas!

By Nikolay A

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May 31, 2020

Very good content, pace, and lecturers

By Ahmed H M

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Mar 27, 2020

Great start for marketing knowledge ..

By Kelly S ( S

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Jan 9, 2020

Great course! I strongly recommend it!

By Kenn W

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Apr 9, 2019

My first Coursera course, fantastic!!!

By Jacob M

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Aug 20, 2018

Lovely course!! Prof Kahn is brilliant

By Vinay K S

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Jul 19, 2018

this course is very good for beginners

By Ankit Y

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Jun 18, 2018

A very beneficial course for beginners

By Huynh N T

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Feb 13, 2017

wonderful course, really useful for me

By Modestman

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Feb 2, 2017

Very good course. I like it very much.

By Mohammed E

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Oct 16, 2016

it is amazing course

it is very useful