Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
2001 - 2025 of 2,510 Reviews for Introduction to Marketing
By Alexis G M
•Oct 15, 2023
GREAT
By Angajala D P 2
•Mar 2, 2023
NJNNJ
By pedro b
•May 16, 2022
great
By Abdulrahman A A A
•May 12, 2022
Good.
By Deleted A
•Jan 12, 2022
malak
By David E D
•Jan 6, 2022
Good!
By Johnathon M
•Nov 7, 2021
great
By 林纳
•Jun 7, 2020
great
By Irakli N
•Apr 25, 2020
great
By Mykhailo P
•Apr 30, 2019
Great
By Phạm Q C
•Jan 9, 2019
great
By Vincent Q
•Jul 15, 2017
great
By Deleted A
•Jun 21, 2017
ótimo
By osama a a m n
•Oct 25, 2016
goood
By Vinicius D S B
•Sep 3, 2016
Great
By Fernanda G
•Apr 13, 2016
great
By Deleted A
•Dec 8, 2015
thanx
By Owuna I
•Apr 23, 2025
nice
By Subhashree P
•Apr 23, 2025
Good
By Firza A
•Mar 13, 2025
good
By Perwira B A
•Dec 28, 2024
nice
By Ahmad F Q
•Nov 13, 2024
nice
By Harshit L
•Aug 20, 2024
good
By Harini A A
•Aug 4, 2024
good