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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,346 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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2026 - 2050 of 2,539 Reviews for Introduction to Marketing

By David E D

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Jan 6, 2022

Good!

By Johnathon M

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Nov 7, 2021

great

By 林纳

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Jun 7, 2020

great

By Irakli N

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Apr 25, 2020

great

By Mykhailo P

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Apr 30, 2019

Great

By Phạm Q C

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Jan 9, 2019

great

By Vincent Q

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Jul 15, 2017

great

By Deleted A

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Jun 21, 2017

ótimo

By osama a a m n

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Oct 25, 2016

goood

By Vinicius D S B

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Sep 3, 2016

Great

By Fernanda G

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Apr 13, 2016

great

By Deleted A

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Dec 8, 2015

thanx

By KAPIL G

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Nov 2, 2025

NICE

By VERA E

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Oct 24, 2025

GOOD

By Marie l c

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Oct 9, 2025

Bien

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Aug 15, 2025

Good

By Owuna I

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Apr 23, 2025

nice

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Apr 23, 2025

Good

By Firza A

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Mar 13, 2025

good

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Dec 28, 2024

nice

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Nov 13, 2024

nice

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Aug 20, 2024

good

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Aug 4, 2024

good

By Hakima H

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Jul 22, 2024

nice

By Asta D

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Apr 29, 2023

good