Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Jul 17, 2016
Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.
2226 - 2250 of 2,539 Reviews for Introduction to Marketing
By Ambarish M
•Jun 4, 2020
very helpful in understanding on a basic level and it clearly changes the outlook and the way of looking at the marketing at a maximum level.
By Abey A
•Jan 7, 2017
Solid teaching however, it was clear that this was pieced together as some of the chronology of references to "previous" sessions seemed off.
By Yan Z
•Jan 12, 2016
It is a great course with a good amount of knowledge related to real life. The instructors were very clear! I would recommend it to friends!
By Anna S B
•May 9, 2021
Overall, it was a good course with good materials. But I found that week 3 has too much information to digest in just a week of studying.
By Harnon M R
•Jul 14, 2017
Insightful contents in this introductory course! Now I feel empowered for having a marketing mindset in whatever decision I have to take!
By Leonne V
•Apr 24, 2023
very informative but there is a lot of information. I had a hard time paying attention to the lectures. Over all this was a good course.
By Bilge K O
•Nov 30, 2023
Even though some of the videos were very long, they taught me a lot about marketing and marketing strategies. Thank you for everything.
By Rahul G
•Dec 24, 2019
This course was really useful to understand the Marketing concepts. The faculty explained the concepts in a very understandable manner.
By Bianca W
•Mar 2, 2018
A little bit too much focus on e-commerce and B2C but other than that very informative and well structured. I learned a lot. Thank you!
By Manoj K T
•Apr 25, 2020
Gave different view about marketing.Instead just theory,they showed it with numbers and models to improve the ultimate number "profit"
By Kathryn S
•Jan 9, 2022
Excellent branding courses. I felt Module 3 should have been broken up in two separate modules, with Pricing being a separate module.
By Adrian V R
•May 21, 2020
I really enjoyed the course. I feel like I have a much better understanding of the basic concepts of marketing and building brand aw
By Noe C D
•Nov 1, 2023
Great course! However, I am not able to see my name on the Diploma. Is this normal? Please contact me at: ncaille@asbarcelona.com
By kris G
•Apr 4, 2020
Gives basic view on Marketing. Just to start learn more deeply on pricing or customer behaviour . Digital marketing barley touched.
By William L
•Dec 24, 2018
Principals are solid, It aided me in evaluating my companies approach to marketing and the proper roll it should play going forward.
By Kelly D
•Apr 30, 2017
Great teachers and very interactive. I like having the spot questions in between each section as it kept me from getting distracted.
By B. Y
•May 6, 2020
The quiz in 3rd week have some questions that the material in that week does not fully answer. Other than that the course is great!
By Muhammad S
•Jan 11, 2019
Good class easy and good professor best place to know about introduction to marketing. Thanks Coursera and Warton Business School
By Le H T
•Dec 15, 2015
This course helps me know more basic concept about Marketing. It gives me a chance to dig deeper in Marketing field.
Many thanks :)
By Vyom G
•May 4, 2020
The course delivery and content is quite lucid and easy to understand. One suggestion is to add cases from outside of the US.
By Arman A
•Apr 19, 2016
Great introduction. Excellent presentations with great speakers. I appreciated the different angles provided by the different
By Thiago M S Q
•Mar 23, 2021
Course can gives you a greate notion of basic and medium for marketing. Geat presentation of the course too, by the profs.
By Gaiane Y
•Mar 25, 2020
The lectures are interesting, but the materials should be updated, newer company and research examples should be involved.
By AFNAN U R
•Jul 9, 2025
it was a great experience i learned a lot how to build strategy for product and customer centric organizational approach.
By Dani C
•Mar 14, 2018
Quizzes were too easy compared to final exam. Reading material could be more, the videos have little information/theory.