This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.
Introduction to Business Specialization
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Introduction to Business Specialization
Jumpstart Your Business Management Career!. Adopt industry recommended best practices in business management, digital marketing, and finance.
Instructors: Marla Noel
15,937 already enrolled
Included with 
Get in-depth knowledge of a subject
4.7
(365 reviews)
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
4.7
(365 reviews)
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Determine content that resonates with consumers and how businesses can differentiate themselves in competitive markets with that content.
Explore business growth best practices, including the basics of management, employee leadership development, and strategic planning.
Utilize critical financial information to help run and grow a business while managing cash flow and expenses.
Overview
Skills you'll gain
- Profit and Loss (P&L) Management
- Keyword Research
- Cash Flows
- Business Planning
- Storytelling
- Financial Statements
- Business Strategy
- Search Engine Optimization
- Leadership and Management
- Online Advertising
- Strategic Planning
- Accounting
- Search Engine Marketing
- Digital Marketing
- Content Marketing
- Income Statement
- Strategic Leadership
- Financial Forecasting
- Leadership Development
- People Development
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
9 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of California, Irvine
Specialization - 3 course series
What you'll learn
Apply the key fundamentals of leadership to developing a superior team.
Identify strategy and strategic options.
Drive accountability for the team to achieve the strategies.
Skills you'll gain
Category: Leadership and Management
Category: Leadership
Category: Business Strategy
Category: Strategic Thinking
Category: Business Planning
Category: People Management
Category: Strategic Leadership
Category: Team Leadership
Category: Business Leadership
Category: Leadership Development
Category: Accountability
Category: Business Management
Category: Strategic Planning
Category: Organizational Strategy
Category: Goal Setting
Category: Employee Coaching
Category: People Development
Category: Plan Execution
Category: Training and Development
What you'll learn
Analyze and implement financial information to maximize business growth and efficiency.
Develop Forecasts and budgets to create scenarios for expense control and managing cash flow.
Use tools such as ratios and analysis to develop business profitability.
Skills you'll gain
Category: Balance Sheet
Category: Cash Flows
Category: Financial Forecasting
Category: Financial Statements
Category: Cash Flow Forecasting
Category: Income Statement
Category: Accounting
Category: Entrepreneurial Finance
Category: Finance
Category: Financial Reporting
Category: Business Metrics
Category: Financial Analysis
Category: Budgeting
Category: Expense Management
Category: Profit and Loss (P&L) Management
What you'll learn
Write SEO keywords.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.
Skills you'll gain
Category: Search Engine Optimization
Category: Pay Per Click Advertising
Category: Brand Management
Category: Search Engine Marketing
Category: Social Media Strategy
Category: Customer Relationship Management
Category: Online Advertising
Category: Customer Engagement
Category: Marketing Communications
Category: Storytelling
Category: Marketing Strategies
Category: Keyword Research
Category: Social Media
Category: Content Marketing
Category: Digital Marketing
Category: Web Analytics and SEO
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
Learners can complete this three-course specialization at their own pace. Since each course has four modules, if a learner completes a module a week, they could finish the specialization in twelve weeks.
While this is a beginner-level course, some business knowledge or digital marketing experience is helpful.
No, these courses can be taken in any order.
More questions
Financial aid available,