In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
E-Marketing Specialization
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E-Marketing Specialization
Develop an E-Marketing Strategy for Your Business. Master strategies and tools for managing your audience online.
Instructor: Stephane Muller
9,917 already enrolled
Included with 
Get in-depth knowledge of a subject
4.7
(299 reviews)
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
4.7
(299 reviews)
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
Apply testing and analytics to optimize your marketing efforts and improve business outcomes
Overview
Skills you'll gain
- Customer Acquisition Management
- Social Media
- Pay Per Click Advertising
- Marketing Strategy and Techniques
- Keyword Research
- Marketing Effectiveness
- Web Analytics
- Customer Retention
- Marketing Analytics
- Customer Engagement
- Search Engine Optimization
- Key Performance Indicators (KPIs)
- Persona Development
- Search Engine Marketing
- Digital Marketing
- Social Media Strategy
- Target Audience
- A/B Testing
- Customer experience improvement
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
12 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of California, Irvine
Specialization - 3 course series
What you'll learn
Develop an audience persona based on a target audience.
Identify strategies to define, attract, and engage your audience online.
Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Skills you'll gain
Category: Digital Marketing
Category: Customer Acquisition Management
Category: Target Audience
Category: Value Propositions
Category: Social Media
Category: Persona Development
Category: Brand Management
Category: Social Media Strategy
Category: Marketing Strategy and Techniques
Category: Customer Engagement
Category: Experience Design
Category: Customer experience improvement
Category: Marketing
Category: Branding
Category: Mobile Banking
Category: E-Commerce
What you'll learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you'll gain
Category: Search Engine Optimization
Category: Search Engine Marketing
Category: Keyword Research
Category: Pay Per Click Advertising
Category: Customer Retention
Category: Target Audience
Category: Marketing
Category: Web Content
Category: Web Analytics and SEO
Category: Lead Generation
Category: Marketing Strategies
Category: Digital Marketing
Category: Customer experience improvement
Category: Customer Acquisition Management
What you'll learn
Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform
Analyze and optimize marketing efforts to improve business outcomes
Develop a digital marketing plan designed to meet your goals and objectives
Skills you'll gain
Category: Google Analytics
Category: Key Performance Indicators (KPIs)
Category: Marketing Strategies
Category: A/B Testing
Category: Sales
Category: Digital Marketing
Category: Target Audience
Category: Web Analytics
Category: Process Optimization
Category: Web Applications
Category: Mobile Security
Category: Customer experience improvement
Category: Marketing Analytics
Category: Marketing Effectiveness
Category: Marketing
Category: Performance Measurement
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
Specialization can be completed in 12 weeks; 3 courses, 4 weeks apiece.
No marketing background is required, however a knowledge of basic marketing terms and concepts will be helpful.
It is recommended to take the courses in order:
Identifying, Attracting, and Growing your Digital Audience
Strategies for Converting and Retaining Customers Online
Mobile Marketing, Optimization Tactics, and Analytics
Course 3 includes a peer review activity that leverages the activities completed in Course 1 & 2 .
More questions
Financial aid available,