This comprehensive specialization teaches sales professionals how to leverage Generative AI to transform their workflows and drive better results. Through 12 hands-on courses, you'll master AI-powered lead scoring, sales automation, proposal creation, and data analysis. Each course focuses on practical applications using tools like ChatGPT, Claude, and Zapier to enhance productivity, improve customer engagement, and optimize sales processes across different roles from SDRs to sales managers.
Generative AI for Sales Specialization
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Generative AI for Sales Specialization
Transform Sales Performance with Generative AI. Master AI-powered sales strategies to boost productivity and drive revenue growth.
Instructors: Starweaver
Get in-depth knowledge of a subject
Intermediate level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Intermediate level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Apply GenAI tools for lead scoring, qualification, and sales automation across the entire sales funnel
Build AI-powered workflows using Zapier, HubSpot, and other platforms to streamline sales operations
Create data-driven sales strategies and personalized customer communications using advanced AI techniques
Overview
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
September 2025
41 practice exercises
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Specialization - 12 course series
What you'll learn
Apply best practices and ethical considerations into your AI-based solutions and automations.
Build AI-powered tools for lead scoring, segmentation, and identification tasks using advanced GenAI platforms.
Apply prompt engineering techniques to effectively communicate with AI models in lead evaluation contexts.
Apply key concepts of GenAI and Large Language Models (LLMs) based tools for automating lead evaluation tasks.
Skills you'll gain
Category: Prompt Engineering
Category: Sales Prospecting
Category: Business Ethics
Category: Automation
Category: Lead Generation
Category: Data-Driven Decision-Making
Category: Sales Process
Category: OpenAI
Category: ChatGPT
Category: Customer Relationship Management (CRM) Software
Category: Generative AI
Category: Artificial Intelligence
Category: Sales Management
What you'll learn
Evaluate CRM integrations (like form-to-CRM, email to CRM, data sync, etc.) for workflow optimization.
Analyze operational bottlenecks and implement GenAI solutions.
Build automation workflows using Zapier.
Implement GenAI-powered automation using Zapier Agents.
Skills you'll gain
Category: HubSpot CRM
Category: Generative AI Agents
Category: Automation
Category: Customer Relationship Management (CRM) Software
Category: Sales
Category: Workflow Management
Category: Lead Generation
Category: Process Analysis
Category: Operational Efficiency
Category: Sales Management
Category: Data Management
Category: Data Entry
Category: Sales Strategy
Category: Business Workflow Analysis
Category: Customer Relationship Management
Category: Business Process Automation
Category: Sales Process
What you'll learn
Explore the fundamentals of GenAI in sales and analyze its role in transforming lead qualification processes.
Apply GenAI-driven lead scoring concepts and implement GenAI techniques to prioritize high-value leads effectively.
Optimize lead qualification processes by integrating GenAI-driven automation to scale efficiency and accuracy in sales workflows.
Formulate a GenAI-driven lead qualification strategy using data sources, performance metrics, and AI-powered decision-making.
Skills you'll gain
Category: Prospecting and Qualification
Category: Generative AI Agents
Category: Sales Process
Category: Lead Generation
Category: Sales Management
Category: Data-Driven Decision-Making
Category: Sales Pipelines
Category: Automation
Category: Sales
Category: Sales Strategy
Category: HubSpot CRM
Category: Business Process Automation
Category: Customer Relationship Management (CRM) Software
What you'll learn
Identify the capabilities of GenAI relevant to sales operations tasks.
Evaluate the results of GenAI implementations in sales operations scenarios.
Develop strategies for responsible GenAI integration while maintaining human oversight and accountability.
Skills you'll gain
Category: Sales Process
Category: Customer Relationship Management
Category: Data-Driven Decision-Making
Category: Business Ethics
Category: Sales
Category: Sales Strategy
Category: Sales Management
Category: Strategic Decision-Making
Category: Customer Relationship Management (CRM) Software
Category: Generative AI Agents
Category: Prompt Engineering
Category: Sales Operations
What you'll learn
Identify the capabilities of GenAI relevant to sales tasks.
Evaluate the results of GenAI implementations in sales scenarios.
Compare and contrast the risks, challenges, and ethical considerations of using GenAI in sales.
Skills you'll gain
Category: Generative AI Agents
Category: Business Workflow Analysis
Category: Sales
Category: Business Ethics
Category: Productivity Software
Category: Lead Generation
Category: Sales Prospecting
Category: Customer experience improvement
Category: Sales Management
Category: ChatGPT
Category: Customer Engagement
Category: Sales Development
What you'll learn
Understand what Generative AI is and how it can be applied to sales analytics.
Learn how to apply AI for basic sales forecasting to make informed business decisions.
Explore how AI can help segment customers and personalize sales outreach.
Discover simple AI techniques that can help improve daily sales decision-making.
Skills you'll gain
Category: Customer Analysis
Category: Sales Strategy
Category: Generative AI
Category: Forecasting
Category: Artificial Intelligence
Category: Customer Insights
Category: Analytics
Category: Data-Driven Decision-Making
Category: Sales Management
Category: Sales
Category: Personalized Service
Category: Business Metrics
Category: Predictive Modeling
What you'll learn
Synthesize AI-generated market research to formulate data-driven sales strategies and proposal outlines.
Design personalized, proposals and presentations using AI-assisted storytelling techniques.
Evaluate sales materials using AI-powered design and optimization tools.
Create advanced sales proposals and presentations using AI techniques.
Skills you'll gain
Category: Market Research
Category: Data Visualization
Category: Data Storytelling
Category: Data-Driven Decision-Making
Category: Prompt Engineering
Category: Generative AI Agents
Category: Content Creation
Category: Storytelling
Category: Sales Process
Category: Sales Presentations
Category: Presentations
Category: Personalized Service
Category: AI Personalization
Category: Microsoft PowerPoint
Category: Proposal Writing
Category: Sales Strategy
What you'll learn
Analyze the strategic role of GenAI in sales workflows and decision-making processes.
Apply GenAI tools for accurate forecasting and lead prioritization.
Utilize AI-driven techniques to personalize customer interactions and improve engagement.
Implement GenAI to streamline sales processes and drive innovation.
Skills you'll gain
Category: Customer experience improvement
Category: Lead Generation
Category: Sales Process
Category: Sales Enablement
Category: Prioritization
Category: Forecasting
Category: Sales Management
Category: Generative AI Agents
Category: Sales
Category: Business Ethics
Category: Sales Training
Category: Sales Pipelines
Category: Customer Engagement
Category: Sales Strategy
What you'll learn
Identify the capabilities of GenAI for key account executive functions.
Examine real-world applications to leverage GenAI for streamlining work and fostering innovation in account executive roles.
Deploy strategies to responsibly integrate GenAI into account management, maintaining human oversight and accountability.
Skills you'll gain
Category: Customer Relationship Management
Category: Proposal Development
Category: Sales Enablement
Category: Sales Management
Category: Business Ethics
Category: Innovation
Category: Market Trend
Category: Business Writing
Category: Generative AI Agents
Category: Prompt Engineering
Category: Data Security
Category: Workflow Management
Category: Automation
Category: Sales Presentation
Category: Account Management
Category: Client Services
Category: Market Analysis
What you'll learn
Examine the capabilities and potential applications of Generative AI (GenAI) across different sales functions.
Analyze real-world examples of how sales teams are currently using GenAI to enhance productivity, efficiency, and innovation.
Develop strategies to responsibly integrate GenAI into sales practices while maintaining appropriate human oversight and accountability.
Skills you'll gain
Category: Generative AI Agents
Category: AI Personalization
Category: Sales Operations
Category: Customer experience improvement
Category: Sales Development
Category: Sales Management
Category: Automation
Category: Business Ethics
Category: Sales Strategy
Category: Sales Process
Category: Sales Enablement
Category: Customer Engagement
Category: Data-Driven Decision-Making
Category: Sales
What you'll learn
Skills you'll gain
Category: Competitive Analysis
Category: Market Opportunities
Category: Trend Analysis
Category: Marketing Strategies
Category: Generative AI
Category: Forecasting
Category: Predictive Analytics
Category: Market Research
Category: Business Development
Category: Strategic Decision-Making
Category: Business Intelligence
Category: Business Strategy
Category: Market Trend
Category: Strategic Planning
Category: Business Analytics
Category: Growth Strategies
Category: Data-Driven Decision-Making
Category: Market Analysis
Category: Artificial Intelligence
What you'll learn
Explain AI-generated market insights to formulate data-driven sales strategies.
Analyze customer profiles and pain points to design personalized sales communications.
Evaluate complex sales data to extract actionable insights and predict future trends.
Design customer journey maps to optimize touchpoints throughout the sales cycle.
Skills you'll gain
Category: Sales Strategy
Category: Customer Analysis
Category: Customer experience improvement
Category: Forecasting
Category: Inside Sales
Category: Sales Development
Category: Customer Insights
Category: AI Personalization
Category: Market Trend
Category: Data-Driven Decision-Making
Category: Sales Enablement
Category: Sales
Category: Market Analysis
Category: Sales Management
Category: Sales Process
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Frequently asked questions
No programming experience is required. This specialization is designed for sales professionals with varying technical backgrounds. While familiarity with AI tools like ChatGPT is helpful, each course starts with fundamentals and builds practical skills using user-friendly platforms. You'll need basic computer proficiency and experience with common business tools like CRM systems, but the focus is on applying AI tools rather than building them from scratch.
You'll need access to basic business software (MS Office or Google Workspace), a CRM system (HubSpot or Salesforce - many courses provide guidance for both), and generative AI platforms like ChatGPT or Claude. Some courses use Zapier for automation workflows. Most tools offer free tiers or trial periods sufficient for coursework. Detailed tool requirements and setup instructions are provided at the beginning of each relevant course.
Many learners report immediate improvements in productivity and workflow efficiency within the first few courses, particularly in areas like lead research and proposal creation. However, mastering advanced AI-driven sales strategies and seeing significant performance gains typically takes 2-3 months of consistent application. The specialization provides practical projects you can implement immediately in your current role, allowing you to build skills progressively while contributing to real sales outcomes.
More questions
Financial aid available,