This Specialization is designed for aspiring and active product leaders seeking to pursue careers in product management, product design, and related roles. Through five practical courses, you will learn the fundamentals for designing and managing products. Upon completion, you will have created your own personal toolbox of knowledge and techniques for approaching and solving real-world problems that product leaders face.
Product Ideation, Design, and Management Specialization
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Product Ideation, Design, and Management Specialization
Learn to discover, design, and deliver products that customers love.
Instructors: Dr. James V. Green
22,620 already enrolled
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Get in-depth knowledge of a subject
(517 reviews)
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(517 reviews)
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Identify product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.
Understand the keys to successfully navigating the roles and responsibilities of being a product leader to champion change with internal and external collaborators and influencers.
Learn how to truly know your target customer, your customer’s underserved needs, your value proposition, your product feature set, and your user experience, then integrate this knowledge into product and market requirements and positioning plans.
Translate product ideas into reality by creating prototypes and minimum viable products (MVPs), as well as the financial strategies to fund their development and delivery
Overview
Skills you'll gain
- New Product Development
- Value Propositions
- Financial Statements
- Ideation
- Prototyping
- Wireframing
- Product Design
- Market Opportunities
- Product Lifecycle Management
- Innovation
- Product Management
- User Experience Design
- Target Market
- Proposal Writing
- Commercialization
- Stakeholder Management
- Competitive Analysis
- Financial Modeling
- Product Development
- Team Leadership
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
33 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Maryland, College Park
Specialization - 5 course series
What you'll learn
Develop the skills for identifying and analyzing entrepreneurial ideas as a product leader
Foster thinking entrepreneurially with an awareness of entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial behavior
Cultivate seeing entrepreneurially with attention to industry conditions, industry status, macroeconomic change, and competition
Champion acting entrepreneurially with an understanding of value innovation and opportunity identification
Skills you'll gain
Category: Entrepreneurship
Category: Market Analysis
Category: Decision Making
Category: Innovation
Category: Business
Category: New Product Development
Category: Competitive Analysis
Category: Customer Analysis
Category: Market Opportunities
Category: Corporate Strategy
Category: Value Propositions
Category: Product Management
Category: Market Dynamics
Category: Ideation
Category: Target Market
What you'll learn
Discover the roles and responsibilities of the product manager.
Understand how innovative product teams are organized and managed.
Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.
Examine how to develop customers, solve customer problems, segment markets, and expand your market.
Skills you'll gain
Category: Product Management
Category: Product Development
Category: Product Lifecycle Management
Category: Product Strategy
Category: Market Opportunities
Category: Team Management
Category: Team Leadership
Category: Product Design
Category: Stakeholder Management
Category: Leadership
Category: Cross-Functional Team Leadership
Category: Commercialization
Category: User Experience
Category: Marketing
Category: Agile Methodology
Category: New Product Development
Category: Product Roadmaps
What you'll learn
Determine your target customer and identify their needs and wants.
Define your value proposition and specify your minimum viable feature set.
Create your minimum viable product and the user experience.
Test your minimum viable product and iterate to improve product-market fit.
Skills you'll gain
Category: Product Strategy
Category: User Feedback
Category: Value Propositions
Category: Ideation
Category: New Product Development
Category: Product Improvement
Category: Product Testing
Category: Product Management
Category: Market Analysis
Category: Competitive Analysis
Category: Target Market
Category: Product Design
Category: Customer Analysis
Category: Product Development
Category: User Experience
Category: Lean Methodologies
What you'll learn
Translate product ideas into tangible assets
Create wireframes, 3D renderings, and prototypes
Develop the minimum viable product (MVP)
Test assumptions and validate customer interests
Skills you'll gain
Category: Wireframing
Category: Prototyping
Category: Project Management
Category: Product Design
Category: Product Development
Category: Agile Methodology
Category: Product Testing
Category: New Product Development
Category: Design Thinking
Category: Product Management
Category: Conceptual Design
Category: User Experience Design
What you'll learn
Learn the fundamentals and how to create financial statements for new ventures within the corporate environment
Examine valuation techniques for understanding how to assess and grow the value of the corporate venture
Explore the different sources of internal and external financing for the corporate venture
Applying lessons learned in the course to structure a funding deal and pitch the corporate venture
Skills you'll gain
Category: Capital Budgeting
Category: Financial Management
Category: Return On Investment
Category: Cash Flows
Category: Corporate Finance
Category: Presentations
Category: Entrepreneurial Finance
Category: Business Valuation
Category: Proposal Writing
Category: Accounting and Finance Software
Category: Financial Modeling
Category: Financial Statements
Category: Finance
Category: Product Management
Category: Business Metrics
Category: Cost Benefit Analysis
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Frequently asked questions
This Specialization may be completed in approximately 48 hours. With a weekly commitment of 3 hours, the total time to completion is 16 weeks. With a higher weekly commitment, the time to completion may be accelerated.
No prior experience required.
While there is not a required order for completion, the recommended order is:
Developing Innovative Ideas for Product Leaders
Product Management Essentials
Establishing Product-Market Fit
Creative Design, Prototyping, and Testing
Financial Management for Product Leaders
More questions
Financial aid available,