![[Featured image] Four colleagues sit at a conference table discussing business marketing.](https://images.ctfassets.net/wp1lcwdav1p1/6mxaJ3dP3klP3kWDkbEgl6/76b0e47d3427fd4b76eadad8f2f27b50/GettyImages-912920596.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
Business Marketing: How to Build an Effective Strategy
Learn how business models shape business marketing by determining the right audience, messaging, and channels. And follow a step-by-step guide to build an effective approach to marketing your business.
February 25, 2022
Article

![[Featured image] A certified life coach sits on a chair and holds a clipboard while speaking with a client.](https://images.ctfassets.net/wp1lcwdav1p1/2EgtYGyPducFmRGumKNZFT/aed0dad855052eacedfda6db7d1e1eb9/GettyImages-1324946135.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A smiling entrepreneur who makes clothing talks with a customer inside their shop as they both look through colorful clothing.](https://images.ctfassets.net/wp1lcwdav1p1/4EYXQFvtiagfZRqojGpFUb/ef9a0064aa686f40b7420383489575c6/GettyImages-486095230.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)



![[Featured image] A man who just started his own business selling plants looks over sales records on his tablet.](https://images.ctfassets.net/wp1lcwdav1p1/3kvi4p0MYyZCXxTQqtELRH/41da878ada12e3866f2c5cda3461321f/GettyImages-1317277259.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Two people wear over-ear headphones and record marketing podcasts on microphones.](https://images.ctfassets.net/wp1lcwdav1p1/1DPkT7EH0eknbPY2a34P3Q/500b954f69e578b54b38a3f527efe9e4/GettyImages-1355367431__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] Social media manager teleconferencing with a client while sitting on a sofa with their laptop and an open notebook on the table in front of them.](https://images.ctfassets.net/wp1lcwdav1p1/6DvOeN194kVquOKWEG6nAn/b537805d3662adbeb9cc9bc1d887c8b6/GettyImages-1219424828.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A brand manager presents data visualizations and reviews key performance indicators to inform team leaders and stakeholders about the impact of their current brand strategy.](https://images.ctfassets.net/wp1lcwdav1p1/5hSN0OAoCEyhBRgQzpKXgA/de3e70d01ce302e7a230a3b12705901a/GettyImages-1482717768-converted-from-jpg.webp?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A woman leads her marketing team in defining their target market by building a user persona on a whiteboard.](https://images.ctfassets.net/wp1lcwdav1p1/4GDXZKK7UYQDOmHdNO7O9h/c83652bd437b7d008f710945e684067a/GettyImages-1215066409.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.](https://images.ctfassets.net/wp1lcwdav1p1/18UCaz3VIpE9UA9ptFeNLL/8a381fa3124465ce33a51c3d1c7d8886/GettyImages-1584099563.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Three people work on a niche market plan for their yarn business.](https://images.ctfassets.net/wp1lcwdav1p1/4zy4HO6LXPz0a7KCxNJV9/d69e9ffaf880bab03b1d0c6576900d8a/GettyImages-580504945.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A young professional uses a laptop and microphone for their side hustle after choosing to start a podcast from home in their spare time.](https://images.ctfassets.net/wp1lcwdav1p1/39VRO3Lea2ftophAQz3G32/cce6910cff05bbb79187092cf99cbb65/GettyImages-1359730833.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] Person with a top bun and round glasses speaks in front of a camera in their living room.](https://images.ctfassets.net/wp1lcwdav1p1/5ikGHbsKbr9v97qnChT0RI/1ca69135b024cf073b6ad7c4b1f7feab/GettyImages-1213200051.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
