Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

Coursera logo C cutout
[Featured image] A young product marketing manager sits at her desk and looks over a new marketing campaign on her laptop.

What Is Product Marketing? Roles, Salaries, Outlook

Discover what kind of roles you can pursue when you're interested in a career in product marketing.

March 3, 2023

Article

[Featured Image] A marketing team is in a conference room to discuss market segmentation strategies.

What Is Market Segmentation? How It Works, Careers, and More

Discover how market segmentation helps you reach new customers. Find out about marketing jobs and market segmentation salaries.

February 3, 2023

Article

[Featured Image]: A recruiter asks a social media manager interview questions on a virtual call.

10 Social Media Manager Interview Questions + How to Answer Them

Prepare for your upcoming interview by reviewing questions your potential employer may ask, building interview skills, and familiarizing yourself with current marketing trends.

January 17, 2023

Article

[Featured image] A young product marketing manager sits at her desk and looks over a new marketing campaign on her laptop.

What Is Product Marketing? Roles, Salaries, Outlook

Discover what kind of roles you can pursue when you're interested in a career in product marketing.

March 3, 2023

Article

[Featured Image] A marketing team is in a conference room to discuss market segmentation strategies.

What Is Market Segmentation? How It Works, Careers, and More

Discover how market segmentation helps you reach new customers. Find out about marketing jobs and market segmentation salaries.

February 3, 2023

Article

Learn more about marketing

Unilever

Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Performance Reporting, Search Engine Optimization, Marketing Planning, MarTech, Predictive Analytics

4.7
Rating, 4.7 out of 5 stars
220 reviews

Beginner · Professional Certificate · 3 - 6 Months

Status: Free

University of California, Davis

Skills you'll gain: Content Marketing, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Copywriting, Marketing Communications, Branding, Brand Management, Target Audience, Marketing Analytics, Business Ethics

4.5
Rating, 4.5 out of 5 stars
5.1K reviews

Intermediate · Course · 1 - 3 Months

Status: New AI skills

Adobe

Skills you'll gain: Social Media Content, Target Audience, Multimedia, Content Creation, Generative AI, Social Media, Design, Social Media Strategy, Design Elements And Principles, Typography, Social Media Marketing, Graphic and Visual Design, Storyboarding, Graphic Design, Web Content Accessibility Guidelines, Social Media Management, Media Production, Adobe Creative Cloud, Data Ethics, Data Integrity

4.6
Rating, 4.6 out of 5 stars
646 reviews

Beginner · Professional Certificate · 3 - 6 Months

[Featured image] A marketing consultant wearing a blazer sits at a large table with a laptop and loose papers and reviews a website redesign for a client.

What Is a Marketing Consultant? + How To Become One

Learn what a marketing consultant does and the steps for pursuing this career path.

January 17, 2023

Article

[Featured Image] A group of employees meet in their office to discuss the digital transformation of their customer experience.

What Is Digital Transformation? Definition, Strategy + More

Learn how digital transformation in an organization can deliver value to customers.

December 9, 2022

Article

[Featured Image] Three people sit together at a wood table in an open office space and review chart printouts to assess media plan performance.

Media Planning: What It Is + How to Write a Media Plan

Discover how media planning benefits businesses and the process of building a media plan.

November 14, 2022

Article

[Featured image] A person in a black turtleneck sweater sits at a table with books and a coffee cup and researches social media marketing certifications on their laptop.

7 Social Media Marketing Certifications for 2025

Learn about online programs you can take to develop or advance your social media knowledge, while adding industry recognized credentials to your resume.

November 14, 2022

Article

[Featured image] A social media manager in a white shirt wears earbuds and studies for a digital marketing certificate. They are seated at a table with a laptop and a potted plant. More potted plants are arranged behind them.

8 Industry-Recognized Digital Marketing Certificates + How to Get One

Explore the potential career benefits of a digital marketing certificate and the steps to getting your credentials in this field.

November 14, 2022

Article

[Featured image]: Direct marketing team is going over strategies for a new campaign.

Direct Marketing: What It Is and How to Get Started

Learn about direct marketing and how your business can use it. Discover the different types and examples of direct marketing.

November 4, 2022

Article

[Featured image] Graphic designers examine design samples in front of a computer screen.

Learn About Crello: Cost, Functionality, Courses, Alternatives

Crello is a cloud-based graphic design program that makes layouts look great for clients. Learn about Crello, its costs, and alternatives.

November 3, 2022

Article

[Featured image] An influencer in a black jacket and orange scarf makes an Instagram Reel to share with their social media audience.

How to Become an Influencer in 11 Steps: Your 2025 Guide

Becoming an influencer can lead to a lucrative side hustle or a full-time career. Discover what it takes to get started in this area of social media.

October 28, 2022

Article

[FEATURED IMAGE] Three marketing professionals work in a conference room looking at marketing analytics on their tablets and computers.

Marketing Analytics: What It Is, Why It's Important, and More

Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Learn more about the tools and skills you'll need to know to work with marketing analytics.

October 21, 2022

Article

[Featured Image]: A recruiter asks a social media manager interview questions on a virtual call.

10 Social Media Manager Interview Questions + How to Answer Them

Prepare for your upcoming interview by reviewing questions your potential employer may ask, building interview skills, and familiarizing yourself with current marketing trends.

January 17, 2023

Article

[Featured image] A marketing consultant wearing a blazer sits at a large table with a laptop and loose papers and reviews a website redesign for a client.

What Is a Marketing Consultant? + How To Become One

Learn what a marketing consultant does and the steps for pursuing this career path.

January 17, 2023

Article

[Featured Image] A group of employees meet in their office to discuss the digital transformation of their customer experience.

What Is Digital Transformation? Definition, Strategy + More

Learn how digital transformation in an organization can deliver value to customers.

December 9, 2022

Article

[Featured Image] Three people sit together at a wood table in an open office space and review chart printouts to assess media plan performance.

Media Planning: What It Is + How to Write a Media Plan

Discover how media planning benefits businesses and the process of building a media plan.

November 14, 2022

Article

[Featured image] A person in a black turtleneck sweater sits at a table with books and a coffee cup and researches social media marketing certifications on their laptop.

7 Social Media Marketing Certifications for 2025

Learn about online programs you can take to develop or advance your social media knowledge, while adding industry recognized credentials to your resume.

November 14, 2022

Article

[Featured image] A social media manager in a white shirt wears earbuds and studies for a digital marketing certificate. They are seated at a table with a laptop and a potted plant. More potted plants are arranged behind them.

8 Industry-Recognized Digital Marketing Certificates + How to Get One

Explore the potential career benefits of a digital marketing certificate and the steps to getting your credentials in this field.

November 14, 2022

Article

[Featured image]: Direct marketing team is going over strategies for a new campaign.

Direct Marketing: What It Is and How to Get Started

Learn about direct marketing and how your business can use it. Discover the different types and examples of direct marketing.

November 4, 2022

Article

[Featured image] Graphic designers examine design samples in front of a computer screen.

Learn About Crello: Cost, Functionality, Courses, Alternatives

Crello is a cloud-based graphic design program that makes layouts look great for clients. Learn about Crello, its costs, and alternatives.

November 3, 2022

Article

[Featured image] An influencer in a black jacket and orange scarf makes an Instagram Reel to share with their social media audience.

How to Become an Influencer in 11 Steps: Your 2025 Guide

Becoming an influencer can lead to a lucrative side hustle or a full-time career. Discover what it takes to get started in this area of social media.

October 28, 2022

Article

[FEATURED IMAGE] Three marketing professionals work in a conference room looking at marketing analytics on their tablets and computers.

Marketing Analytics: What It Is, Why It's Important, and More

Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Learn more about the tools and skills you'll need to know to work with marketing analytics.

October 21, 2022

Article

Marketing is a broad career path with options in nearly every industry. Deciding how to begin your marketing career can be overwhelming. That's why we've gathered resources on several marketing and business topics, including:

Frequently asked questions (FAQ)