![[Featured Image] Content creator and influencer demonstrates a product on their social media channel.](https://images.ctfassets.net/wp1lcwdav1p1/1n9xxbjfbF7QKsluffemyw/3df6b1adfb93584ccc22b46baf2a0d0e/GettyImages-2035048820.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
Content Creator vs. Influencer: Understanding the Differences and Overlaps
Content creators and influencers both create and produce content for audiences to engage in. Discover the differences and similarities between the two roles and how to start your career in these fields.
March 17, 2025
Article

![[Featured Image] A digital marketing student sitting with a tablet in a room of other students, celebrates qualifying for the AMA digital marketing certification.](https://images.ctfassets.net/wp1lcwdav1p1/58oVL3hNzXHSbYFHgESzaO/a2ef951f08371b1e3461257cde370751/GettyImages-1150973811.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)


![[Featured Image] A person working for a marketing manager addresses two of their colleagues at a meeting table as they hold a calendar and discuss their upcoming marketing plan.](https://images.ctfassets.net/wp1lcwdav1p1/4x87roEMWOxv8h0C7Yni8l/eed958651649461aac9db221f6099155/GettyImages-1342255546.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] Male business owner uses computer to make a shopify test order](https://images.ctfassets.net/wp1lcwdav1p1/25vEUf7tJQy5HuBH55jheh/0c6a11e5642e8a299eae34bf52b70e58/GettyImages-2150698653.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A small business owner is packaging products to ship while her partner is researching competitive pricing for their new products.](https://images.ctfassets.net/wp1lcwdav1p1/9AAAvoHeDTKvCcHBFm9si/6e3456bd2a899fd1c17a398baa601a89/GettyImages-1364482289.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A cybersecurity marketing professional sits at a laptop and focuses on lead generation.](https://images.ctfassets.net/wp1lcwdav1p1/3lyZew9tFA4oQdY9Emtofo/360897e2e5e8127bccdf5c6f8c5c562e/GettyImages-1335696386.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A content creator in a sunny home office space holds a pen over paper as she sits in front of her computer monitor.](https://images.ctfassets.net/wp1lcwdav1p1/4JCWpWeVvFjIVIfyN5c0NT/fc3a5fb16cd10d089086e4bab2863523/GettyImages-1382266021.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image]: A man and woman record a podcast, an example of the various content creator jobs available.](https://images.ctfassets.net/wp1lcwdav1p1/71FEQiJs1w5NmK6RKkAuZA/6ef4158a3bef0a19b244e23c97610a10/GettyImages-1944728636.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A women selling products online, is on her laptop connecting her hubspot shopify integration.](https://images.ctfassets.net/wp1lcwdav1p1/7umYEZ1iOywrQpOQLKAOlJ/d778fbc4126b62822465083b8efc5ebe/GettyImages-2188211809.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A women working on her laptop at home, is sending a test email in mailchimp for a marketing project.](https://images.ctfassets.net/wp1lcwdav1p1/6WyQNi9Mq6PrFWhJE7MviM/b58bd27bbbbc39bdbf015c6cd91d20f2/GettyImages-1328699249.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A man at his laptop is setting up open bidding in the Google Ads Manager.](https://images.ctfassets.net/wp1lcwdav1p1/9xzKqbPu18ZhPzLgb9LZ2/1821a1fc063a7c16b15cb7a238545e29/GettyImages-552736923__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
