Start Your Marketing Analyst Career

As an entry-level marketing analyst, you’ll combine traditional marketing skills with data analytics to drive campaign success. Learn how to get started in this growing career path.

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[Featured Image] A marketer works on a laptop in the office.

8 Common Marketing Interview Questions and How to Answer Them

Get ready for your interview by reviewing some of the most popular questions interviewers ask.

October 19, 2021

Article

[Featured image] A marketing analyst gives a presentation to her business team on her findings

What Is a Marketing Analyst? And How to Become One

Marketing analysts break down data to help guide a company's marketing decisions. Discover more about this career field and how to become a marketing analyst.

October 19, 2021

Article

Student walking around campus

How to Get Your First Job: A Guide

Getting your first job can be a confusing process. Here's a guide on how to navigate it.

August 10, 2021

Article

[Featured Image] A marketer works on a laptop in the office.

8 Common Marketing Interview Questions and How to Answer Them

Get ready for your interview by reviewing some of the most popular questions interviewers ask.

October 19, 2021

Article

[Featured image] A marketing analyst gives a presentation to her business team on her findings

What Is a Marketing Analyst? And How to Become One

Marketing analysts break down data to help guide a company's marketing decisions. Discover more about this career field and how to become a marketing analyst.

October 19, 2021

Article

Grow key marketing analytics skills

Status: AI skills

Meta

Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, Spreadsheet Software, Data Collection, Marketing, Interviewing Skills

4.7
Rating, 4.7 out of 5 stars
3.7K reviews

Beginner · Professional Certificate · 3 - 6 Months

University of Virginia

Skills you'll gain:

4.7
Rating, 4.7 out of 5 stars
6.4K reviews

Beginner · Course · 1 - 3 Months

Meta

Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Marketing Strategies, Web Analytics, Information Privacy, Regulation and Legal Compliance, Facebook, Data-Driven Decision-Making, Advertising

4.8
Rating, 4.8 out of 5 stars
2.2K reviews

Beginner · Course · 1 - 4 Weeks

Student walking around campus

How to Get Your First Job: A Guide

Getting your first job can be a confusing process. Here's a guide on how to navigate it.

August 10, 2021

Article

A marketing analyst uses data to discover new marketing insights for a company. They tend to focus on a company’s internal marketing efforts and seek ways to develop, improve, or assess marketing strategies.

At the entry-level, a marketing analyst may perform tasks that are similar to those associated with entry-level data analysts: collecting, cleaning, and modeling data, identifying patterns and trends, creating visualizations, and making data-driven recommendations.

Similar roles include data analysts, business analysts, and market research analysts.

Learn more about a entry-level marketing careers and marketing analytics:

Frequently asked questions (FAQ)