• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • O

    O.P. Jindal Global University

    Complexity and Public Policy

    Skills you'll gain: Systems Thinking, Complex Problem Solving, Policy Analysis, Public Policies, Climate Change Programs, Program Evaluation, Political Sciences, Sustainable Development, Economic Development, Social Sciences, Economics, Research, Ethical Standards And Conduct, Computational Thinking, Innovation, Decision Making

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • S

    Simplilearn

    Workflow Automation using Generative AI

    Skills you'll gain: Email Automation, Marketing Automation, OpenAI API, Business Process Automation, AI Workflows, ChatGPT, Automation, Performance Tuning, Workflow Management, Generative AI, Scalability, Process Optimization, Operational Efficiency, Real Time Data, Social Media Content, Application Programming Interface (API), Content Creation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    People and Soft Skills Assessment

    Skills you'll gain: Communication, Presentations, Teamwork, Problem Solving, Public Speaking, Collaboration, Interpersonal Communications, Professional Development, Social Skills, Agile Project Management, Solution Delivery

    4.7
    Rating, 4.7 out of 5 stars
    ·
    328 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    Imperial College London

    Science Matters: Let's Talk About COVID-19

    Skills you'll gain: Epidemiology, Public Health, Infectious Diseases, Community Health, Economics, Policy, and Social Studies, Health Systems, Socioeconomics, Health Policy, Emergency Response, Patient Evaluation, Immunology, Diagnostic Tests, Microbiology, Media and Communications, Molecular Biology, Pathology

    4.2
    Rating, 4.2 out of 5 stars
    ·
    223 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    Scrum Master

    Skills you'll gain: User Story, Sprint Retrospectives, Scrum (Software Development), Sprint Planning, Backlogs, Project Risk Management, Agile Methodology, Agile Project Management, Team Management, Meeting Facilitation, Process Development, Stakeholder Engagement, Organizational Change, Stakeholder Management, Team Leadership, Employee Coaching, Project Management, Kanban Principles, Risk Management, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    562 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Content Creation With Generative AI

    Skills you'll gain: Marketing Materials, Copywriting, Generative AI, Marketing Design, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, AI Enablement, MarTech, ChatGPT, Operational Efficiency

    4.4
    Rating, 4.4 out of 5 stars
    ·
    72 reviews

    Intermediate · Course · 1 - 4 Weeks

  • B

    Berklee

    El Músico Moderno

    Skills you'll gain: Music Theory, Music, Musical Composition, Music Performance, Peer Review, Media Production, Instrumental Music, Post-Production, Writing and Editing, Storytelling, Writing, Editing, File Management, Creativity, System Configuration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    782 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Commercialization, Product Lifecycle Management, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Target Market, Market Opportunities, Ideation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    724 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Pennsylvania

    Calculus: Single Variable Part 1 - Functions

    Skills you'll gain: Calculus, Engineering Calculations, Mathematical Theory & Analysis, Algebra, Advanced Mathematics, Applied Mathematics, Derivatives

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    AI for Everyday Life

    Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Responsible AI, Gemini, Claude Code, Artificial Intelligence, Communication, Social Skills, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    139 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Figma Mastery: From Wireframes to Prototypes

    Skills you'll gain: Figma (Design Software), Usability Testing, Responsive Web Design, User Interface and User Experience (UI/UX) Design, User Experience Design, Usability, Wireframing, User Interface (UI) Design, Prototyping, Design Thinking, User Flows, Design Research, Front-End Web Development, User Interface (UI), Mockups, User Centered Design, UI Components, Software Design Documents, UI/UX Strategy, Interaction Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    414 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Strategically Build and Engage Your Network on LinkedIn

    Skills you'll gain: LinkedIn, Drive Engagement, Content Creation, Professional Networking, Digital Publishing, Social Media, Relationship Building, Branding, Professional Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    372 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…204205206…506

In summary, here are 10 of our most popular social media marketing courses

  • Complexity and Public Policy: O.P. Jindal Global University
  • Workflow Automation using Generative AI: Simplilearn
  • People and Soft Skills Assessment : IBM
  • Science Matters: Let's Talk About COVID-19: Imperial College London
  • Scrum Master: SkillUp
  • Content Creation With Generative AI: Coursera
  • El Músico Moderno: Berklee
  • Product Ideation, Design, and Management: University of Maryland, College Park
  • Calculus: Single Variable Part 1 - Functions: University of Pennsylvania
  • AI for Everyday Life: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok