• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    L

    LearnKartS

    Certified Business Analysis Professional Practice Exam

    Skills you'll gain: Business Analysis, Analysis, Business Process, Business Requirements, Business Process Modeling, Requirements Analysis, Stakeholder Engagement, Customer Relationship Management, Risk Management, Ethical Standards And Conduct

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment naviguer dans le gestionnaire de publicités de Twitter et afficher les résultats

    Skills you'll gain: Scheduling, Social Media Management, Advertising Campaigns, Digital Advertising, Social Media, Advertising, Social Media Marketing, Drive Engagement, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    New Map for Product Managers: Rulesets for Global Business

    Skills you'll gain: Global Marketing, International Relations, International Finance, Cultural Sensitivity, Business Risk Management, Market Dynamics, Economics, Business Strategy, Political Sciences, Supply Chain Management, Market Analysis, Brand Management

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    AI Development with DeepSeek for Developers

    Skills you'll gain: Deepseek, DeepSeek API, LangChain, LLM Application, Generative AI Agents, Model Evaluation, Application Programming Interface (API), Text Mining

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    J

    Johns Hopkins University

    Données au service de la santé de la population

    Skills you'll gain: Health Policy, Data Presentation, Data Quality, Data Literacy, Public Health, Health Equity, Health Care, Policy Development, Data Strategy, Health Disparities, Public Health and Disease Prevention, Policy Analysis, Data-Driven Decision-Making, Data Collection, Data Analysis, Data Management, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Как таргетировать группу пользователей в Twitter?

    Skills you'll gain: Digital Advertising, Target Audience, Social Media Marketing, Advertising Campaigns, Social Media Campaigns, Advertising, Global Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Informes de ventas con HubSpot

    Skills you'll gain: HubSpot CRM, Data Visualization, Sales Management, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer Service, Business Reporting, Key Performance Indicators (KPIs), Customer Engagement, Goal Setting, Data Cleansing

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Securing APIs with Apigee X

    Skills you'll gain: OAuth, API Gateway, Application Programming Interface (API), Authentications, Secure Coding, Authorization (Computing), Debugging, Data Access, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Python: Logistic Regression & Supervised ML

    Skills you'll gain: Model Evaluation, Feature Engineering, Supervised Learning, Exploratory Data Analysis, Classification Algorithms, Machine Learning Algorithms, Applied Machine Learning, Decision Tree Learning, Logistic Regression, Predictive Modeling, Data Analysis, Scikit Learn (Machine Learning Library), Data Preprocessing, Pandas (Python Package), NumPy, Data Cleansing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    كيفية استعمال التطبيق زينديسك

    Skills you'll gain: User Accounts, Law, Regulation, and Compliance, Team Management, Account Management, Software As A Service, Software Installation, Customer Relationship Management (CRM) Software, Help Desk Support, Social Media Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    Mastering Salesforce Experience Cloud

    Skills you'll gain: Salesforce, Salesforce Development, Marketing Automation, User Experience, Content Management, UI Components, Authentications, Cloud Development, Customer Service, Customer Communications Management, Cloud Management, Process Mapping, Cloud Services, Encryption, Business Strategy

    Beginner · Course · 3 - 6 Months

  • Status: Preview
    Preview
    M

    Microsoft

    Mastering Data Wrangling with dplyr

    Skills you'll gain: Data Manipulation, Data Transformation, Tidyverse (R Package), Data Wrangling, R Programming, Exploratory Data Analysis, Data Analysis, Data Cleansing

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…375376377…424

In summary, here are 10 of our most popular marketing analytics courses

  • Certified Business Analysis Professional Practice Exam: LearnKartS
  • Comment naviguer dans le gestionnaire de publicités de Twitter et afficher les résultats: Coursera
  • New Map for Product Managers: Rulesets for Global Business: University of Maryland, College Park
  • AI Development with DeepSeek for Developers: Board Infinity
  • Données au service de la santé de la population: Johns Hopkins University
  • Как таргетировать группу пользователей в Twitter? : Coursera
  • Informes de ventas con HubSpot: HubSpot Academy
  • Securing APIs with Apigee X: Google Cloud
  • Python: Logistic Regression & Supervised ML: EDUCBA
  • كيفية استعمال التطبيق زينديسك: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok