• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Business Analysis Fundamentals

      Skills you'll gain: Stakeholder Management, Business Analysis, Project Management, Generative AI, Analysis, Problem Management, Requirements Elicitation, Risk Management, ChatGPT, Business Process Improvement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      808 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Columbia University

      Construction Cost Estimating and Cost Control

      Skills you'll gain: Construction Estimating, Earned Value Management, Cost Estimation, Construction Management, Cost Management, Cost Control, Project Estimation, Lean Methodologies, Project Controls, Bidding, Change Orders, Contract Management, Procurement, Building Information Modeling, Cash Flows

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain Revolution in Financial Services

      Skills you'll gain: Blockchain, Work Breakdown Structure, FinTech, Digital Assets, Business Modeling, Business Planning, Governance, Payment Systems, Project Design, Financial Services, Financial Systems, Banking Services, Financial Regulation, Emerging Technologies, Business Strategy, Asset Management, Digital Transformation, Business Transformation, Distributed Computing, Stakeholder Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Entrepreneurship 2: Launching your Start-Up

      Skills you'll gain: Entrepreneurship, Brand Strategy, New Product Development, Team Building, Intellectual Property, Legal Risk, Strategic Partnership, New Business Development, Business Planning, Brand Management, Business Modeling, Regulation and Legal Compliance, Professional Networking, Recruitment Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English

      Skills you'll gain: Meeting Facilitation, Business Ethics, Sales Presentations, English Language, Persuasive Communication, Business Correspondence, Influencing, Business Communication, Negotiation, Marketing Materials, Employee Coaching, Purchasing, Advertising, Selling Techniques, Business Planning, Leadership, Verbal Communication Skills, Cross-Functional Collaboration, New Product Development, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Cryptocurrency and Blockchain: An Introduction to Digital Currencies

      Skills you'll gain: Blockchain, Digital Assets, Portfolio Management, Investment Management, Investments, Finance, Asset Management, Return On Investment, Payment Systems, Financial Market, Cryptography, Emerging Technologies, Market Liquidity, Public Key Infrastructure, Security Controls, Risk Analysis, Distributed Computing, Data Integrity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Optimizing a Website for Google Search

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Strategy, Competitive Analysis, Client Services, Web Content, Content Creation, Digital Marketing, Key Performance Indicators (KPIs), Google Analytics, Expectation Management, Return On Investment, Marketing, Content Marketing, Mobile Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT Advanced Data Analysis

      Skills you'll gain: Data Cleansing, Prompt Engineering, Excel Formulas, Data Analysis, Data Processing, Data Import/Export, Artificial Intelligence, Large Language Modeling, Technical Communication, Unstructured Data, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      844 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of New Mexico

      International Business I

      Skills you'll gain: International Relations, Social Sciences, Economic Development, Cultural Diversity, Political Sciences, Global Marketing, World History, Economics, Public Policies, Business Economics, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Strategies for Converting and Retaining Customers Online

      Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Online Advertising, Keyword Research, Customer Engagement, Advertising Campaigns, Digital Advertising, Web Analytics and SEO, Customer Acquisition Management, Marketing, Marketing Strategies, Lead Generation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      114 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      IESE Business School

      Claves para Gestionar Personas

      Skills you'll gain: Human Resource Strategy, Human Resource Policies, Human Resources, Compensation Management, People Management, Compensation Strategy, Talent Management, Employee Performance Management, Recruitment, Performance Appraisal, Leadership, Persona (User Experience)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      D

      Duke University

      Renewable Energy and Green Building Entrepreneurship

      Skills you'll gain: Team Building, Entrepreneurship, Environmental Issue, Business Modeling, Innovation, New Business Development, Business, Business Strategy, Branding, Business Development, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.8K reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…505152…309

    In summary, here are 10 of our most popular marketing strategy courses

    • Business Analysis Fundamentals: Microsoft
    • Construction Cost Estimating and Cost Control: Columbia University
    • Blockchain Revolution in Financial Services: INSEAD
    • Entrepreneurship 2: Launching your Start-Up: University of Pennsylvania
    • Business English: Arizona State University
    • Cryptocurrency and Blockchain: An Introduction to Digital Currencies: University of Pennsylvania
    • Optimizing a Website for Google Search: University of California, Davis
    • ChatGPT Advanced Data Analysis: Vanderbilt University
    • International Business I: University of New Mexico
    • Strategies for Converting and Retaining Customers Online: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok