Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Alex Genadinik
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Performance Metric, Responsive Web Design
Mixed · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Prompt Patterns, Data Synthesis, Microsoft Excel, LLM Application, Productivity, Infographics, OpenAI, Excel Formulas, AI Enablement, Data Visualization, Data Analysis, Generative AI, Artificial Intelligence, Data Cleansing, Large Language Modeling, Data Integration
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Advertising Campaigns, Marketing Budgets, Advertising, Instagram, Target Audience, Facebook, Social Media, Paid media, Digital Advertising, Campaign Management, Social Media Marketing, Budgeting, Performance Metric, A/B Testing
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Process Improvement, Quality Improvement, Operations Management, Management Accounting, Continuous Improvement Process, Lean Six Sigma, Marketing, Business Process, Integrated Marketing Communications, Operational Analysis, Process Analysis, Variance Analysis, Product Strategy, Marketing Planning, Business Operations, Cost Accounting, Strategic Marketing, Performance Analysis, Supply Chain Management, Quality Control
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Surveys, Market Research, Customer Insights, Marketing, Marketing Analytics, User Research, Research Methodologies, Market Analysis, Google Analytics, Data Collection, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Kubernetes, Disaster Recovery, Google Cloud Platform, Site Reliability Engineering, Jenkins, Incident Management, Google App Engine, Business Continuity, Docker (Software), Cloud Infrastructure, Containerization, CI/CD, Identity and Access Management, Network Monitoring, System Monitoring, Big Data, Capacity Planning, Safety Culture, Continuous Improvement Process, Continuous Delivery
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Data Visualization, Presentations, Data Visualization Software, Tableau Software, Interactive Data Visualization, Data Analysis, Public Speaking, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Email Marketing, Marketing Analytics, Campaign Management, Marketing Automation, Web Analytics, Web Content, Account Management, Dashboard, Customer Data Management, Automation, Content Management, Configuration Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Web Analytics, Customer Engagement, Campaign Management, Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Performance Measurement, Brand Awareness, Digital Marketing, Strategic Marketing, Marketing Planning, Marketing Strategies, Marketing Analytics, AI Personalization, Campaign Management, Strategic Partnership, Competitive Intelligence, Brand Management, Customer Insights, AI Enablement, Promotions and Campaigns, Competitive Analysis, ChatGPT, Goal Setting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Client Services, Loyalty Programs, Customer Retention, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Engagement, Digital Marketing, Product Improvement, Web Analytics and SEO, Marketing Analytics, Performance Analysis, Customer Insights, Portfolio Management, Presentations, Generative AI Agents, Key Performance Indicators (KPIs), Business Metrics
Beginner · Course · 1 - 4 Weeks