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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Content, Advertising & Social IMC

      Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Marketing Communications, Earned Media, Owned Media, Paid media, Facebook, Content Creation, Digital Media Strategy, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Project: Writing a Research Paper

      Skills you'll gain: Peer Review, Writing, Editing, Proofreading, Grammar, Style Guides

      4.8
      Rating, 4.8 out of 5 stars
      ·
      460 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Building High-Performing Teams

      Skills you'll gain: Team Management, Teamwork, Employee Coaching, Goal Setting, Team Performance Management, Emotional Intelligence, Change Management, Self-Awareness, Collaboration, Virtual Teams, Conflict Management, Mindfulness, Communication Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      529 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidade Estadual de Campinas

      Pensamento Crítico, Lógica e Argumentação

      Skills you'll gain: Logical Reasoning, Deductive Reasoning, Liberal Arts, Persuasive Communication, Research, Statistics, Media and Communications, Appeals, Probability & Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      128 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      商务基础 (中文版)

      Skills you'll gain: Financial Statements, Operations Management, Financial Statement Analysis, Return On Investment, Business Process Improvement, Inventory Management System, Business Operations, Process Analysis, Operational Efficiency, Financial Accounting, Financial Reporting, Capital Budgeting, Marketing, Finance, Financial Modeling, Strategic Marketing, Marketing Strategies, Brand Management, Business Planning, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      339 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      A Story of Economics: A Principles Tale

      Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Game Theory, Financial Policy, Cost Accounting, Tax, Market Analysis, International Relations, Business Metrics, Public Policies, Operating Cost, Performance Metric, International Finance, Fiscal Management, Consumer Behaviour, Investments, Labor Relations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      111 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Data Analysis with Spreadsheets and SQL

      Skills you'll gain: Data Visualization Software, Spreadsheet Software, Correlation Analysis, Google Sheets, Pivot Tables And Charts, Dashboard, Data Analysis, Data Storytelling, Tableau Software, Descriptive Statistics, Data Cleansing, Exploratory Data Analysis, Data Manipulation, Data-Driven Decision-Making, Statistical Analysis, SQL

      4.6
      Rating, 4.6 out of 5 stars
      ·
      232 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Global Impact: Business Ethics

      Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Corporate Sustainability, Stakeholder Management, Cultural Sensitivity, Global Marketing, Decision Making, Cultural Diversity, International Relations, Corporate Strategy, Socioeconomics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      494 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Social Computing

      Skills you'll gain: Collaborative Software, Telecommuting, Human Computer Interaction, Remote Access Systems, Interaction Design, Social Sciences, Human Centered Design, Research and Design, Digital Communications

      4.4
      Rating, 4.4 out of 5 stars
      ·
      816 reviews

      Mixed · Course · 1 - 4 Weeks

    • Y

      Yale University

      Global Quality Maternal and Newborn Care

      Skills you'll gain: Maternal Health, Child Health, Health Disparities, Obstetrics And Gynecology, Primary Care, Care Management, Nursing Care, Health Equity, Health Systems, Health Care, Care Coordination, Public Health and Disease Prevention, Preventative Care, Health Policy, Community Health, Cultural Responsiveness, Advocacy, Education and Training

      4.8
      Rating, 4.8 out of 5 stars
      ·
      244 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Introduction to Recommender Systems: Non-Personalized and Content-Based

      Skills you'll gain: Taxonomy, AI Personalization, Spreadsheet Software, Machine Learning, Predictive Analytics, Statistical Methods, Persona Development, Descriptive Statistics, Data Collection, Algorithms, Java Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      651 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Software Developer Career Guide and Interview Preparation

      Skills you'll gain: Interviewing Skills, Engineering Software, Professional Development, Application Development, LinkedIn, Relationship Building, Software Development, Software Engineering, Technical Design, Software Testing, Professionalism, DevOps, Problem Solving, Verbal Communication Skills, Communication, Git (Version Control System)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      272 reviews

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
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    1…747576…309

    In summary, here are 10 of our most popular market research courses

    • Content, Advertising & Social IMC: Northwestern University
    • Project: Writing a Research Paper: University of California, Irvine
    • Building High-Performing Teams: University of Pennsylvania
    • Pensamento Crítico, Lógica e Argumentação: Universidade Estadual de Campinas
    • 商务基础 (中文版): University of Pennsylvania
    • A Story of Economics: A Principles Tale: Rice University
    • Data Analysis with Spreadsheets and SQL: Meta
    • Global Impact: Business Ethics: University of Illinois Urbana-Champaign
    • Social Computing: University of California San Diego
    • Global Quality Maternal and Newborn Care: Yale University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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