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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Optimize AI: Plan, Evaluate, and Learn

    Skills you'll gain: Risk Analysis, Risk Management Framework, Decision Making, AI Enablement, Continuous Deployment, Project Management Software, Strategic Decision-Making, Operational Analysis, Release Management, Project Planning, Predictive Modeling, A/B Testing, Business Priorities, Operational Efficiency, Algorithms, Experimentation, Advanced Analytics, Procedure Development, Product Planning, Product Development

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Logical Operations

    Data Analysis and Visualization with Microsoft Excel

    Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Excel Formulas, Data Transformation, Data Presentation, Microsoft Excel, Data Visualization, Sampling (Statistics), Dashboard, Data Visualization Software, Spreadsheet Software, Report Writing, Pivot Tables And Charts, Data Analysis, Statistical Analysis, Data Cleansing, Microsoft Office, Geospatial Mapping, Microsoft 365, Productivity Software

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
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    Coursera

    Analyze Agent Performance: Build and Test

    Skills you'll gain: Statistical Hypothesis Testing, AI Workflows, LangChain, Generative AI Agents, CrewAI, Statistical Methods, Statistical Analysis, Data Transformation, Agentic systems, Statistical Inference, Business Intelligence, Performance Testing, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Performance Metric, Descriptive Analytics, Business Metrics, Data Analysis, Correlation Analysis, Event Monitoring

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of California, Davis

    Fundamentals of GIS

    Skills you'll gain: ArcGIS, GIS Software, Data Sharing, Spatial Analysis, Geographic Information Systems, Metadata Management, Geospatial Information and Technology, Data Visualization, Data Quality, Data Analysis, Data Mapping, Data Visualization Software, Software Installation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
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    LearnQuest

    Coaching Sales Professionals and Scaling Results

    Skills you'll gain: Sales Process, Sales Pipelines, Personal Development, Sales Operations, Sales Management, Professional Development, Sales Training, Sales, Account Management, Sales Strategy, Mentorship, Process Optimization, Employee Coaching, Forecasting, Self-Awareness, Customer Engagement, Customer Relationship Building, Stress Management, Customer Relationship Management (CRM) Software, Customer Relationship Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    M

    Microsoft

    Fundamentals of Big Data with Microsoft Azure

    Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Databricks, Big Data, Distributed Computing, Public Cloud, Cloud Computing, Data Lakes, Cloud Computing Architecture, Data Processing, Scalability, Data Storage Technologies, Analytics, Real Time Data

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, User Interface (UI) Design, Market Opportunities, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance

    4.6
    Rating, 4.6 out of 5 stars
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    328 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Microsoft

    Advanced Customer Relationship Management

    Skills you'll gain: Customer Relationship Management (CRM) Software, Client Services, Relationship Building, Customer Insights

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Data Analyst Capstone Project

    Skills you'll gain: Data Storytelling, Data Wrangling, Exploratory Data Analysis, IBM Cognos Analytics, Statistical Analysis, Data Visualization, Data Collection, Dashboard, Data Cleansing, Data Analysis, Data Manipulation, Web Scraping, Presentations, Statistics, Pandas (Python Package), Matplotlib

    4.6
    Rating, 4.6 out of 5 stars
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    1.3K reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    P

    Packt

    Data Engineering on AWS - The Complete Training

    Skills you'll gain: AWS Kinesis, Data Engineering, Amazon Redshift, Apache Kafka, Cloud Computing Architecture, Data Lakes, Real Time Data, Amazon Elastic Compute Cloud, Data Management, Apache Hive, Data Visualization Software, Cloud Storage, Amazon S3, Data Integration, Data Architecture, Data Migration, Performance Tuning, Serverless Computing, Database Architecture and Administration, AWS Identity and Access Management (IAM)

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    The Nuts and Bolts of Machine Learning

    Skills you'll gain: Feature Engineering, Model Evaluation, Advanced Analytics, Statistical Machine Learning, Unsupervised Learning, Machine Learning, Data Ethics, Supervised Learning, Decision Tree Learning, Random Forest Algorithm, Classification Algorithms, Python Programming, Performance Tuning

    4.8
    Rating, 4.8 out of 5 stars
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    596 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Epidemiology in Public Health Practice

    Skills you'll gain: Epidemiology, Public Health, Data Presentation, Public Health and Disease Prevention, Trend Analysis, Geographic Information Systems, Data Visualization Software, Chronic Diseases, GIS Software, Health Systems, Health Policy, Infectious Diseases, Health Care, Biostatistics, Risk Analysis, Investigation, Community Health, Data Analysis, Social Determinants Of Health, Statistics

    4.7
    Rating, 4.7 out of 5 stars
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    4.5K reviews

    Beginner · Specialization · 3 - 6 Months

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1…909192…415

In summary, here are 10 of our most popular marketing analytics courses

  • Optimize AI: Plan, Evaluate, and Learn: Coursera
  • Data Analysis and Visualization with Microsoft Excel: Logical Operations
  • Analyze Agent Performance: Build and Test: Coursera
  • Fundamentals of GIS: University of California, Davis
  • Coaching Sales Professionals and Scaling Results: LearnQuest
  • Fundamentals of Big Data with Microsoft Azure: Microsoft
  • Crafting User-First Product Experiences in the AI Era: Microsoft
  • Advanced Customer Relationship Management: Microsoft
  • IBM Data Analyst Capstone Project: IBM
  • Data Engineering on AWS - The Complete Training: Packt

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Modeling (9)
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Brand Management (7)

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